Yahoo! Search Marketing Conversion Tags and Microsoft Advertising adCenter Transition
Tuesday, August 31st, 2010
Yahoo! Store merchants who also have Yahoo! Search Marketing (YSM) accounts may have received an email reminder earlier today about the upcoming transition of YSM to the Microsoft Advertising adCenter.
If your store pages are currently tagged with Yahoo! Search Marketing conversion tags, there are a couple of important points you should know about the adCenter transition.
YSM Conversion Tracking Reports
Once you’ve transitioned your YSM account to the Microsoft Advertising adCenter, if you choose, you may still track Yahoo! Search Marketing conversions in adCenter by selecting the opt-in option approving Yahoo! to copy conversion data into adCenter. This reporting will remain in place for 9-12 months following the transition. After this 9-12 month time period, you must replace your Yahoo! Search Marketing conversion tags with Microsoft Advertising adCenter tags. Merchant Solutions Standard, Professional, and Yahoo! Store customers may also choose to track these conversions using Yahoo! Web Analytics [...]
