Free Email Marketing Webinar from Exclusive Concepts

On Wednesday, March 31, at 12 p.m. ET / 9 a.m. PT, join Exclusive Concepts for "The Optimal Approach To Email Marketing," a free webinar aimed at anyone who is new to email marketing, or trying to improve the results of their existing program.

If you’ve asked one or more of these questions, this webinar may be of interest to you:

• How can I improve my current email marketing results?
• How do I get started if I’m new to email marketing?
• Is email marketing worth the investment?
• How do I approach segmentation?
• What are the key metrics I should be tracking?

Exclusive Concepts’ Director of Client Services and Email Marketing Manager will help answer these questions by sharing their optimal approach to email marketing with you.

Sign up for the webinar.

Jennifer Farwell
Yahoo! Small Business
Follow @YSmallBusiness on Twitter

Analytics and Segmentation Webinar Recording Now Available

Thank you to everyone who attended Tuesday’s webinar, "Make Analytics Work: Spend Less, Make More With Segmentation." A recorded version of the webinar has been made available for merchants who’d like to review the information presented, had to miss the webinar, or wish to share it with others.

During this webinar, John Marshall (Market Motive founder), Michael Whitaker (Monitus CEO), and Rob Snell (author of Starting a Yahoo! Small Business for Dummies) discussed how to group your customers into key segments, to improve both the performance of your site and of your web-based advertising campaigns.

To view and listen to the recorded webinar, please visit our webinars page in online help.

Jennifer Farwell
Yahoo! Small Business
Follow @YSmallBusiness on Twitter

Marketing Wisdom for 2010: Free PDF Report Download

MarketingSherpa has made its Marketing Wisdom for 2010 report available on its web site, as a free PDF download. In this report, they compile 70 real-life stories and marketing lessons learned over the last year, and share advice on topics including social media, search, email lead generation, consumer marketing, testing and metrics, and more.

Download MarketingSherpa’s Marketing Wisdom for 2010 report for free.

Jennifer Farwell
Yahoo! Small Business
Follow @YSmallBusiness on Twitter

Reminder: New Life Event Free Webinar Weekend

A weekend of 30 free New Life Event webinars begins today at 4 p.m. ET / 1 p.m. PT, and continues through Sunday evening. Hosted by 1 Choice 4 Your Store’s Shawna Fennell, this webinar event will cover topics including ecommerce basics, internal site search analysis, search engine marketing, search engine optimization, keyword research, building customer trust, driving free traffic to your site, social media, affiliate marketing, podcasting, how to write unique content, and more.

If you haven’t had a look, the webinar speaker list and session agenda have been posted to the New Life Event web site. Included in today’s lineup is Paul Boisvert, Lead Product Manager for Yahoo! Merchant Solutions, who will be speaking about ecommerce basics for conversion and increased revenue.

If you’d like to attend one or more of these webinars, don’t forget to register! Registration links for Friday, Saturday, and Sunday events can be found on the New Life Event web site.

Jennifer Farwell
Yahoo! Small Business
Follow @YSmallBusiness on Twitter