Archive for February 2006

Using Click Trails to Optimize Your Site

Monday, February 27th, 2006

In the previous post (Are Customers Beating a Path to Your Store?) we looked at the Referrer field in customer orders as one way to see how shoppers are finding your site. In a certain sense that is like reading the first and last chapter of a book—you get the beginning and end without any [...]

Posted in Best Practices | Read Complete Post | Comment (1) | 26 Views

Are Customers Beating a Path to Your Store?

Wednesday, February 22nd, 2006

I recently read a book on the impact of blogging where the authors wrote about a CEO looking at the paths employees had worn in the grass on campus. The obvious point of the story is that people, despite the best intentions of planners, will find the shortest or most convenient path to their destination [...]

Posted in SEO/SEM | Read Complete Post | Comments (0) | 33 Views

Welcome to the Yahoo! Store Blog

Friday, February 17th, 2006

Welcome to the Yahoo! Store Blog.  We have started this blog as a way to share tips and tricks for using our tools and services. We want to help new online merchants get open for business and selling quicker, as well as help advanced merchants and developers accelerate their sales, work more efficiently, and use [...]

Posted in General | Read Complete Post | Comments (7) | 20 Views