Archive for April 2006

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The New Merchant Solutions Developer Directory

Some of you may have seen the new Yahoo! Merchant Solutions Developer Directory. Yes, it is now the “Developer Directory” and not the “Designer Directory.” As many more of our designers have branched out to provide custom applications, systems integration, and business consulting, among other services, it was time to change the name.
You’ll notice immediately [...]

Does your funnel have holes?

Merchants that have been around a while may be familiar with the metaphor, but if you are new merchant, you should consider your checkout pages as a funnel—wide at the top representing all of the visitors that see a shopping cart page, and thinner at the bottom representing visitors that have completed an order. Potential [...]

No Beta, Mo’ Better

We are happy to announce the general release of Checkout Manager. With this release, we have resolved the major known issues. For a list of resolved issues, please check out our release notes. Thanks to all of the merchants who participated in the beta release and helped identify issues.
This release of Checkout Manager also includes [...]

Ways to Reduce Cart Abandonment with Checkout Manager (Part Two)

In the previous post we looked at some ways to reduce cart abandonment. Here are some more tips to keep buyers moving through your checkout process with special emphasis on many of the features of Checkout Manager that address cart abandonment reasons.

Problem: Buyers may not purchase for fear of a better deal being found.
Solutions:

If your [...]

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