Archive for June 2006

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Who’s Battling for Your Niche?

Merchants just coming online for the first time have hopefully dissuaded themselves from setting up their store to target all markets such “UltraGigaMegaCorp—we sell everything” or “AllNouns.com—books, videos, and anything with a UPC on it”. Merchants just starting out typically cannot offer the range of products and at a same or lower price point to [...]

Lessons from the Ecommerce Behemoths—Williams-Sonoma®

I was browsing the lnternet Retailer™ Magazine Top 500 list and I saw Williams-Sonoma®. Not that this was surprising given the recognizable brand names (Pottery Barn®, Pottery Barn Kids®, and of course Williams-Sonoma to name a few). What caught my attention was I had just read another article on the Internet Retailer website about Williams-Sonoma [...]

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