Archive for July 2006

Increase Conversion Rate by Showing Personality and Building Trust

Wednesday, July 19th, 2006

Want to increase your conversion rate* just by changing one page? Of course you do. Silly question on my part. I recently read a case study featured on Marketing Sherpa about a ski & snowboard sporting goods store that saw a 30% lift in conversion rate for shoppers that visited a particular page (compared to [...]

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Firefox Extensions—Tools to Help Small Business Merchants Work Smarter

Wednesday, July 12th, 2006

I was chatting with an acquaintance the other day and mentioned some Firefox extensions I use on a regular basis. The person just stared at me blankly as if I was speaking a different language—maybe I was speaking “tech-geek” and didn’t know it. So I figured if in a “techie” place like Silicon Valley someone [...]

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Quick Pick: Useful Article on Increasing Conversion at Each Step of the Buying Process

Monday, July 10th, 2006

Just a quick note to point merchants to an article I read over at MarketingProfs.com about online conversion. The author outlines how your site can best be positioned to attract and then convert browsers into shoppers, and shoppers into buyers. The article answers the following questions:

Purchase intent: Potential browsers may have a general sense of a [...]

Posted in Best Practices, Marketing/Promotion | Read Complete Post | Comments (4) | 1 Views