Everyone Loves Free

August 25, 2006 | In Best Practices, Marketing/Promotion | 2 Comments

My grandfather always used to say “For free you take, for pay you hesitate.” Well merchants it’s time to start taking. The nice folks over at Wiley, publishers of the Dummies guides, have graciously provided a FREE chapter of Rob Snell’s Starting a Yahoo! Business for Dummies.


The chapter, Converting Browsers Into Buyers, (PDF) includes:

  • Ten tips for increasing customer confidence (and likelihood to purchase)
  • Eleven tips for customizing product pages
  • Over a dozen tips for improvements to your checkout pages
  • Usability pointers such as monitoring the user’s of your site and increasing the page loading speed.

So now’s your chance to get a free taste of all the good advice Rob has to offer in his book. And if you like what you are reading, you can purchase Starting a Yahoo! Business For Dummies from Amazon.com.

Paul Boisvert
Yahoo! Small Business

2 Comments »

RSS feed for comments on this post.

  1. [...] I’m all about free resources, and just recently the Official Yahoo Store blog pointed out that Wiley, publishers of the popular “Dummies” book series, made available for free a chapter from Rob Snell’s Starting a Yahoo! Business for Dummies. [...]

    Pingback by Free conversion rate tips : Web site effectiveness blog: Rick Whittington Consulting — September 5, 2006 #

  2. Thanks, Paul!

    Comment by Rob Snell — September 19, 2006 #

Leave a comment

XHTML: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Disclaimer and Reminder. The opinions expressed here are not necessarily the opinions of Yahoo! and we assume no responsibility for such content. Yahoo! may, in our sole discretion, remove comments that are off topic, inappropriate or otherwise violate our Terms of Service. Please do not post any private information unless you want it to be available publicly and never assume that you are completely anonymous and cannot be identified by your comments.

Copyright © 2006 Yahoo! Inc. All rights reserved. Privacy Policy - Terms of Service

Powered by WordPress on Yahoo! Web Hosting.
Copyright © 2006 Yahoo! Inc. All rights reserved. Privacy Policy - Terms of Service