Yahoo! Small Business Holiday Shopping Survey Release
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Friday, November 17th, 2006
Just a quick note to point out a survey that we released yesterday in cooperation with Harris Interactive. The survey polled a group of shoppers on questions related to their holiday buying. Some interesting findings include:
- Almost two-thirds of shoppers said niche or boutique stores were the best place to find unique gifts.
- Three-fourths of those surveyed said they are likely to purchase gifts from an online small business.
Other interesting survey results:
- A trusted secure online payment system led in terms of providing a positive shopping experience followed by a site that is easy to navigate and a simple checkout process.
- Free shipping followed by online discounts and hassle-free return policy were the greatest incentives to make a purchase.
- Recommendations from family and friends slightly beat out search engines in terms of influencing where shoppers buy products.
For more info read our press release.
Paul Boisvert
Yahoo! Small Business
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