Archive for December 2006
12 Posts of Christmas: Tip 12—New Year’s Resolutions
Friday, December 22nd, 2006
I recently had an opportunity to visit with two local long-time Yahoo! Store merchants—Lawrence Ames of Golden West Specialty Foods (check out his wide assortment of BBQ sauces, hot sauces, chocolate poker chips, and other delectable gourmet products) and Shirley Tan of American Bridal (your one-stop shop for wedding favors and bridal gifts). Both offered [...]
Posted in Holidays | Read Complete Post | Comments (0) | 7 Views
12 Posts of Christmas: Tip 11–Don’t Pass on Service in the Holiday Rush
Tuesday, December 19th, 2006
Today’s Y!Store blog is a guest column by retailer/developer Rob Snell of Snell Brothers. Rob posts somewhat regularly in his blog about Yahoo! Store stuff, is the author of Starting a Yahoo! Business For Dummies, and is conducting some more free Yahoo! Store marketing and SEO webinars beginning in early 2007 (or as soon as [...]
Posted in Best Practices, Customer Service, Holidays | Read Complete Post | Comment (1) | 13 Views
12 Posts of Christmas: Tip 10—Give the Gift of Convenience
Tuesday, December 19th, 2006
With fewer shipping days left in the season, it’s time, if you haven’t already done so, to start pushing gift certificates*. Offering gift certificates to buyers is very appealing for obvious reasons: no shipping deadlines to beat, no fear of buying the wrong gift, etc…. A few places you can consider promoting gift certificates:
Home page: [...]
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12 Posts of Christmas: Tip # 9–How Many Online Shopping Days till Christmas?
Friday, December 15th, 2006
Don’t let buyers view your store as the Grinch that store Christmas. Just as WISMO (Where is My Order?) questions are the most frequently asked questions from buyers after an order, WIGMO (When Will I Get My Order?) questions are the most frequent in the weeks leading up till the holidays. Make it explicitly clear [...]
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