Free Wisdom While Supplies Last

January 19, 2007 | In Marketing/Promotion | 3 Comments

Ever wish you could hang out and have a drink with over 100 top marketing professionals. Imagine the stories, lessons, and other nuggets of wisdom you could pick up and apply to your business. Well I’m not sure what bar you would need to go to or what conference to crash in order to find them, but thankfully you don’t need to go farther than your computer.

Marketing Sherpa, a research firm for professional marketers, has polled their readers and compiled stories, lessons, and insider tips from over 100 marketers. The 60-page report is available to download for free. FREE!!!! Here is a list of the topics covered and the number of entries for each:

  • Search marketing (17)
  • Email marketing (21)
  • Blogs and podcasts (9)
  • General marketing and advertising (13)
  • Social networking (6)
  • Websites (16)
  • B to B marketing (14)
  • On the job (14)

While some of these tips come from enterprise-level companies, and thus may not always be applicable to smaller businesses, the information should be invaluable for you in terms of thinking about your own marketing efforts. There is a nice blend of both strategy and tactics and all the stories are short and to the point, because no one has less time than small business owners who don’t have the luxury of huge marketing departments or limitless budgets to bring in hired guns.

Marketing Sherpa: Marketing Wisdom for 2007

So download and print this one out, and pull out the tips you think could help drive your business. Sipping on your favorite beer or cocktail while reading is optional.

Paul Boisvert
Yahoo! Small Business

3 Comments »

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  1. Thanks you for sharing this. I am all over it like white on rice. If you know of any other free marketing downloads like this please share them.

    Patrick

    Comment by Patrick Allmond — January 20, 2007 #

  2. Paul-
    Thanks for sharing this great resource. When I heard recently about MarketingExperiments.com joining forces with Marketing Sherpa and Anne Holland, I recognized a great partnership and educational force for e-merchants. Sherpa publishes great reports and does very strong workshops and MarketingExperiments.com provides free webinar briefings and excellent applied research. This Wednesday MEC will be offering “Site design tested: 7 ways to increase site conversion by reducing Customer Anxiety”.

    While we frequently caution merchants who try to ‘do it all at once’, there is great foundational wisdom in both groups that is worth sharing. Hats off to you for sharing it!

    Comment by Matthew Ledford — January 22, 2007 #

  3. Patrick and Matt–

    Glad you liked the report. Sharing it is the easy part–now merchants or developer consultants have the hard assignment of putting these examples into practice for their stores. I look on my job for the blog as part industry analyst, part Yahoo! Store help, so I always try to pass along useful sites and reports. If I can do some analysis on these and save merchants some time reading them, even better.

    Paul

    Comment by Administrator — January 23, 2007 #

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