Archive for April 2007

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Free Webinar to Address Getting out of Supplemental Search Results

Scott Smigler of Exclusive Concepts, a full-service Internet marketing company, is offering a free webinar on May 8th 12:30-1:00 EDT, that will look at why stores end up in supplemental search results, and what strategies he has used to help stores get out of supplemental listings in the Google search index. The webinar would be [...]

Announcing Yahoo! PayPal Checkout

Good news merchants. Yahoo! has partnered with PayPal to create a program that has some great benefits to you as a merchant.
What are the benefits?
Merchants that qualify for the promotion will get the following benefits:

Pay no PayPal transaction fees through the end of the year on orders completed through PayPal Express Checkout.
Get a special shopping [...]

Mississippi Meets Manhattan:Rob Snell Gives the Low-down on SES NY

The following post comes courtesy of Rob Snell, long-time Yahoo! Store owner and marketing guru. Rob has submitted posts before but this time I asked if he could give his thoughts on the Search Engine Strategies New York conference going on this week. If you couldn’t make it out there, the following is a great [...]

Sacrificing the One-time Sale for the Life-time Customer

I just have to take a moment to relate my recent experiences on the phone and at a hardware store as I think it does have some equivalent in the online retail world.
The problem
I recently bought a new clothes washer which turned out to be a massive undertaking. Turns out the model I purchased only [...]

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