Archive for June 2007

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Using Video to Drive Traffic and Conversions: a Merchant Interview

The following post comes out of an email interview I did with Lars Hundley, owner of cleanairgardening.com and several other successful Yahoo! stores. I met Lars at the Internet Retailer conference and he showed me how he has incorporated video into his sites and we talked about how it has helped.

Lars demonstrates the Big Round [...]

Notice of Order URL Redirect—No Action Required

As part of our continuing efforts to ensure the highest availability of checkout and redundant servers, you may soon notice the URL changes when entering checkout for stores using Checkout Manager. This change does not affect stores still using Order Forms (older checkout).
Current URL:

order.store.yahoo.net/…

Revised URL:

us-dc1-order.store.yahoo.net… or
us-dc2-order.store.yahoo.net…

No Action Required
No action is required on your part [...]

Karl Ribas Recaps SMX–Search Marketing Expo

The following post comes from search engine marketing consultant Karl Ribas of All Web Promotion. At the same time that the Yahoo! Merchant Solutions team was busy at Internet Retailer 2007, the elite of the search marketing world gathered at the first Search Marketing Expo conference. Karl provides an excellent recap of his experience in [...]

Due Maternity Connects with Customers and Drives Traffic with Yahoo! Widgets

The following post is an interview with Albert DiPadova of Due Maternity. Albert alerted us to his use of Yahoo! Widgets as another tool to help build community, engage with new and returning visitors, and drive traffic through providing valuable content to customers.–Paul
Tell me a bit about Due Maternity? How long have you been in [...]

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