Comments on: Using Video to Drive Traffic and Conversions: a Merchant Interview http://www.ystoreblog.com/blog/2007/06/using-video-to-drive-traffic-and-conversions-a-merchant-interview/ Tips, Tricks, and Best Practices Wed, 03 Feb 2010 02:01:07 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Muzaffer_Bhat http://www.ystoreblog.com/blog/2007/06/using-video-to-drive-traffic-and-conversions-a-merchant-interview/comment-page-1/#comment-110516 Muzaffer_Bhat Sat, 10 May 2008 14:44:01 +0000 http://ystoreblog.com/blog/2007/06/using-video-to-drive-traffic-and-conversions-a-merchant-interview/#comment-110516 Thanks for sharing the information. I do agree that adding video to your site dramatically increases the conversion rate of your website because people trust a video more than a simple text block. Also site must be professionally designed with attractive graphics, convincing sales page and easy payment options. Thanks for sharing the information. I do agree that adding video to your site dramatically increases the conversion rate of your website because people trust a video more than a simple text block. Also site must be professionally designed with attractive graphics, convincing sales page and easy payment options.

]]> By: Brad http://www.ystoreblog.com/blog/2007/06/using-video-to-drive-traffic-and-conversions-a-merchant-interview/comment-page-1/#comment-68727 Brad Thu, 29 Nov 2007 23:46:41 +0000 http://ystoreblog.com/blog/2007/06/using-video-to-drive-traffic-and-conversions-a-merchant-interview/#comment-68727 Good post. I can definitely see how the use of video can be helpful. It's nice to see what other businesses are doing to be more successful. Thanks for sharing. Good post. I can definitely see how the use of video can be helpful. It’s nice to see what other businesses are doing to be more successful. Thanks for sharing.

]]> By: Scott Smith http://www.ystoreblog.com/blog/2007/06/using-video-to-drive-traffic-and-conversions-a-merchant-interview/comment-page-1/#comment-43351 Scott Smith Mon, 17 Sep 2007 15:41:09 +0000 http://ystoreblog.com/blog/2007/06/using-video-to-drive-traffic-and-conversions-a-merchant-interview/#comment-43351 A quick update...and a word of warning. Do not use Flickr for "commercial use" or they will shut your down. That's what they did with us. We had customer photos lining to our blog and store (sometimes) and they deemed this "commercial" (I guess it is) this violating the TOS and closed out acct (i.e., erased all photos). All this, despite the fact that there are literally hundreds of accts and photos up with commercial links (i.e., to CafePress stores, photos for sale, models for hire, amazon links, etc.). The worst part of it all is this is all done by email. They write you and when you reply it takes almost 10 days for a response. Then another week or so and I was told "Flickr does not offer phone support, period." Great customer service. And, of course, they will not offer a refund for our Pro Acct fees (only $25/yr, mind you, but still). So fellow store owners, look elsewhere and be careful! A quick update…and a word of warning.

Do not use Flickr for “commercial use” or they will shut your down. That’s what they did with us. We had customer photos lining to our blog and store (sometimes) and they deemed this “commercial” (I guess it is) this violating the TOS and closed out acct (i.e., erased all photos).

All this, despite the fact that there are literally hundreds of accts and photos up with commercial links (i.e., to CafePress stores, photos for sale, models for hire, amazon links, etc.).

The worst part of it all is this is all done by email. They write you and when you reply it takes almost 10 days for a response. Then another week or so and I was told “Flickr does not offer phone support, period.” Great customer service.

And, of course, they will not offer a refund for our Pro Acct fees (only $25/yr, mind you, but still).

So fellow store owners, look elsewhere and be careful!

]]> By: Scott Smith http://www.ystoreblog.com/blog/2007/06/using-video-to-drive-traffic-and-conversions-a-merchant-interview/comment-page-1/#comment-28420 Scott Smith Tue, 03 Jul 2007 18:30:49 +0000 http://ystoreblog.com/blog/2007/06/using-video-to-drive-traffic-and-conversions-a-merchant-interview/#comment-28420 We have a very niche market product (Envirolet composting toilets), but also use photos (ours and customer submitted). We use Flickr too: http://www.flickr.com/photos/envirolet/ And, we post testimonials and photos to a blog as well: http://enviroletbuzz.com We have a very niche market product (Envirolet composting toilets), but also use photos (ours and customer submitted). We use Flickr too:

http://www.flickr.com/photos/envirolet/

And, we post testimonials and photos to a blog as well:
http://enviroletbuzz.com

]]> By: Lars H http://www.ystoreblog.com/blog/2007/06/using-video-to-drive-traffic-and-conversions-a-merchant-interview/comment-page-1/#comment-28374 Lars H Tue, 03 Jul 2007 14:50:40 +0000 http://ystoreblog.com/blog/2007/06/using-video-to-drive-traffic-and-conversions-a-merchant-interview/#comment-28374 Hi Ken, Checked out your videos, and they look good. They definitely prove that you know and understand your products, which I think helps make customers more comfortable buying (in addition to simply teaching them about the products). I completely agree with Paul that the lack of "slickness" of the videos only helps illustrate that they are geniune. I have not found it to be a negative issue for us at all. One thing I am shooting for next is to try and get customers to make videos about the products that they have purchased. We have had pretty good results with getting customers to send in still photos that we host on Flickr http://www.flickr.com/photos/cleanairgardening/page5/, and I think that as video gets easier and easier to use, we'll get them to start sending in videos too. Customers often have really interesting and innovative ways that they use products, so I love to get that kind of feedback and try to encourage it, so that I can share the information with more people. Lars Hi Ken,

Checked out your videos, and they look good. They definitely prove that you know and understand your products, which I think helps make customers more comfortable buying (in addition to simply teaching them about the products).

I completely agree with Paul that the lack of “slickness” of the videos only helps illustrate that they are geniune. I have not found it to be a negative issue for us at all.

One thing I am shooting for next is to try and get customers to make videos about the products that they have purchased.

We have had pretty good results with getting customers to send in still photos that we host on Flickr http://www.flickr.com/photos/cleanairgardening/page5/, and I think that as video gets easier and easier to use, we’ll get them to start sending in videos too.

Customers often have really interesting and innovative ways that they use products, so I love to get that kind of feedback and try to encourage it, so that I can share the information with more people.

Lars

]]> By: Administrator http://www.ystoreblog.com/blog/2007/06/using-video-to-drive-traffic-and-conversions-a-merchant-interview/comment-page-1/#comment-27627 Administrator Fri, 29 Jun 2007 16:41:00 +0000 http://ystoreblog.com/blog/2007/06/using-video-to-drive-traffic-and-conversions-a-merchant-interview/#comment-27627 Thanks for sharing Ken. Glad to hear more Yahoo! merchants are taking advantage of this great selling tool. Some may say these one-take videos lack polish but I think that may be their greatest quality--they seem far more genuine. If it looks overly polished and overly produced, then it just doesn't seem to connect with the viewer as much to me. Many shoppers prefer to buy from a real person--not MegaCorp. That's one advantage of being small--increased customer intimacy. Paul Thanks for sharing Ken. Glad to hear more Yahoo! merchants are taking advantage of this great selling tool. Some may say these one-take videos lack polish but I think that may be their greatest quality–they seem far more genuine. If it looks overly polished and overly produced, then it just doesn’t seem to connect with the viewer as much to me. Many shoppers prefer to buy from a real person–not MegaCorp. That’s one advantage of being small–increased customer intimacy.
Paul

]]> By: Ken W http://www.ystoreblog.com/blog/2007/06/using-video-to-drive-traffic-and-conversions-a-merchant-interview/comment-page-1/#comment-27625 Ken W Fri, 29 Jun 2007 16:21:14 +0000 http://ystoreblog.com/blog/2007/06/using-video-to-drive-traffic-and-conversions-a-merchant-interview/#comment-27625 Hi Paul and Lars, We've been using video on our site for about a year - also through Yahoo video, Google video, and You Tube. ( placing them on all the video embed sites also helps with organic listing links.) it really helps with sales, We've demo'd and sold our more expensive items - $4500.00 - using this tool. Our videos are typically very simple, one take, no editing. Just like a product demonstration would be in the real world, the customers have said many times that they like them. Glad to hear that I'm not the only YStore owner running out of time, between taking orders, answering emails, vacuuming the office, etc. Hi Paul and Lars,

We’ve been using video on our site for about a year – also through Yahoo video, Google video, and You Tube. ( placing them on all the video embed sites also helps with organic listing links.) it really helps with sales, We’ve demo’d and sold our more expensive items – $4500.00 – using this tool.
Our videos are typically very simple, one take, no editing. Just like a product demonstration would be in the real world, the customers have said many times that they like them.

Glad to hear that I’m not the only YStore owner running out of time, between taking orders, answering emails, vacuuming the office, etc.

]]> By: Yahoo! love Clean Air Gardening redux. We’re on the official Yahoo Store blog. http://www.ystoreblog.com/blog/2007/06/using-video-to-drive-traffic-and-conversions-a-merchant-interview/comment-page-1/#comment-27622 Yahoo! love Clean Air Gardening redux. We’re on the official Yahoo Store blog. Fri, 29 Jun 2007 15:17:34 +0000 http://ystoreblog.com/blog/2007/06/using-video-to-drive-traffic-and-conversions-a-merchant-interview/#comment-27622 [...] And today we’re thrilled to tell you how they have interviewed Clean Air Gardening on their Official Yahoo Store blog. [...] [...] And today we’re thrilled to tell you how they have interviewed Clean Air Gardening on their Official Yahoo Store blog. [...]

]]> By: samuel http://www.ystoreblog.com/blog/2007/06/using-video-to-drive-traffic-and-conversions-a-merchant-interview/comment-page-1/#comment-27586 samuel Fri, 29 Jun 2007 11:05:01 +0000 http://ystoreblog.com/blog/2007/06/using-video-to-drive-traffic-and-conversions-a-merchant-interview/#comment-27586 Nice information about e-commerce. by using some traffic techniques we can change our web site to money making machine. i have visited a web site which is related to your site. here is the link..... <a href="http://e-commerceinfo.blogspot.com/" rel="nofollow">e-commerceinfo.blogspot.com</a> Nice information about e-commerce. by using some traffic techniques we can change our web site to money making machine. i have visited a web site which is related to your site. here is the link…..

e-commerceinfo.blogspot.com

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