Archive for August 2007

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Screencast for Improving Product Pages

Just a quick note to call your attention to a screencast for optimizing product pages (fancy word for video recording of someone’s monitor) recently posted over at GrokDotCom by Bryan Eisenberg, co-author of Call to Action:Secret Formulas to Improve Online Results and Waiting for Your Cat to Bark, and several other good ebooks. [...]

OrderMotion Webinar

Merchants that are experiencing the good problem of rapid growth in orders that is straining your back-end processing capabilities may be interested in a webinar offered by OrderMotion. Learn how to automate your back-office tasks, manage multiple stores, or ask any other questions related to managed order processing.
Thursday, August 30, 2007
2:00 p.m. EST/11:00 a.m. PST
Pre-register [...]

A Few Quick Thoughts from Search Engines Strategies San Jose 2007

I was able to sneak out of the office this week to attend a few sessions at the Search Engines Strategy conference held in San Jose this week. Here are a few thoughts from some of the sessions I attended:

Matt Bailey of Site Logic gave a hilarious introduction to the importance of segmentation [...]

Knowing What’s Right to Write for Product Page Content

All too often I see merchants with stores that have recently opened (or have been open for a while but are complaining about lack of natural search traffic), with product pages that lack sufficient original content. Now while writing for the web means you write less (and make your text scanable with bullet points and [...]

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