Comments on: Knowing What’s Right to Write for Product Page Content http://www.ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/ Tips, Tricks, and Best Practices Wed, 03 Feb 2010 02:01:07 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: pboisver http://www.ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/comment-page-1/#comment-40324 pboisver Tue, 04 Sep 2007 15:48:24 +0000 http://ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/#comment-40324 I haven't heard a specific percentage thrown around lately that backs that figure. I think keyword density and such certainly play a part but likely less so than quality inbound links and other factors. I recommend reviewing the following article at <a href="http://www.seomoz.org/article/search-ranking-factors#f8" rel="nofollow">SEOMoz on search engine ranking factors.</a> Note the poll at the bottom that seems to indicate 91% of those surveyed think one of two factors apart from keywords play a more important part. Also note that overuse of keywords is listed in the top negative factors.<br /><br /> So how much is too much? If you read the page and it sounds a bit silly to repeat your keywords so often, then know that search engines are able to pick up on this as well. Better to work on other factors listed as important than spend too much time tweaking your exact keyword to other content ratio for that magic percentage (it would likely change anyways). Paul I haven’t heard a specific percentage thrown around lately that backs that figure. I think keyword density and such certainly play a part but likely less so than quality inbound links and other factors. I recommend reviewing the following article at SEOMoz on search engine ranking factors. Note the poll at the bottom that seems to indicate 91% of those surveyed think one of two factors apart from keywords play a more important part. Also note that overuse of keywords is listed in the top negative factors.

So how much is too much? If you read the page and it sounds a bit silly to repeat your keywords so often, then know that search engines are able to pick up on this as well. Better to work on other factors listed as important than spend too much time tweaking your exact keyword to other content ratio for that magic percentage (it would likely change anyways).

Paul

]]> By: The Dog Clothing & Dog Collar Company http://www.ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/comment-page-1/#comment-40318 The Dog Clothing & Dog Collar Company Tue, 04 Sep 2007 15:09:20 +0000 http://ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/#comment-40318 Thanks for all the tips! As I have been told that it is considered to be spamming by the robots if the keywords are roughly over 10% of the total words on a given page. Is this true? Thanks for all the tips! As I have been told that it is considered to be spamming by the robots if the keywords are roughly over 10% of the total words on a given page. Is this true?

]]> By: pboisver http://www.ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/comment-page-1/#comment-37199 pboisver Wed, 22 Aug 2007 02:34:33 +0000 http://ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/#comment-37199 Good point Ken. Spiders do love sites that are updated frequently. I would emphasize keeping the keywords for which you are trying to optimize in the content, but you can always work in new content which includes those same keywords. Again, easier in some stores than others. For a men's clothing store such as yours, it would be easy enough to work in seasonal clothing copy, or cover the latest trends seen in fashion magazines or what male celebrities are wearing. Paul Good point Ken. Spiders do love sites that are updated frequently. I would emphasize keeping the keywords for which you are trying to optimize in the content, but you can always work in new content which includes those same keywords. Again, easier in some stores than others. For a men’s clothing store such as yours, it would be easy enough to work in seasonal clothing copy, or cover the latest trends seen in fashion magazines or what male celebrities are wearing.

Paul

]]> By: Ken http://www.ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/comment-page-1/#comment-37175 Ken Wed, 22 Aug 2007 00:22:52 +0000 http://ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/#comment-37175 It is also important to remember to keep pages fresh. Search engines love fresh copy. We have found that new words- especialy in section pages, have resulted in improved search engine position. Ken K www.MisterShop.com It is also important to remember to keep pages fresh. Search engines love fresh copy. We have found that new words- especialy in section pages, have resulted in improved search engine position.
Ken K
http://www.MisterShop.com

]]> By: Administrator http://www.ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/comment-page-1/#comment-36609 Administrator Sun, 19 Aug 2007 02:35:06 +0000 http://ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/#comment-36609 Pat Yes--there are some products where this will be a challenge for sure. Are your cables different in some way than others? Are they better quality? More durable? A better value with similar quality? If so, that's one place to start. Another thing to try may be posting customer testimonials about your products. They help persuade visitors and provide original content on the page (just be sure to insert your actual product names where the commenter just writes "cable"). You could certainly write a page about why USB cables are better than serial and then go on to explain the "modern times" aspect of "S video" (higher quality) and so on (all the while sprinkling the page with links to your section pages for these categories of cables). Paul Pat

Yes–there are some products where this will be a challenge for sure. Are your cables different in some way than others? Are they better quality? More durable? A better value with similar quality? If so, that’s one place to start. Another thing to try may be posting customer testimonials about your products. They help persuade visitors and provide original content on the page (just be sure to insert your actual product names where the commenter just writes “cable”).

You could certainly write a page about why USB cables are better than serial and then go on to explain the “modern times” aspect of “S video” (higher quality) and so on (all the while sprinkling the page with links to your section pages for these categories of cables).

Paul

]]> By: Administrator http://www.ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/comment-page-1/#comment-36605 Administrator Sun, 19 Aug 2007 02:25:17 +0000 http://ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/#comment-36605 Evan--Rob did not write this post. If you have a question for him, I would post it to his blog at ystore.blog.com. Paul Evan–Rob did not write this post. If you have a question for him, I would post it to his blog at ystore.blog.com.

Paul

]]> By: Pat http://www.ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/comment-page-1/#comment-36524 Pat Sat, 18 Aug 2007 16:01:56 +0000 http://ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/#comment-36524 Great subject! Thank you. For some of us, 200-300 even 500 words is nearly impossible. I sell cables. I cannot even begin to think how much information I can say about a USB cable that would fill up 200-300 words...but that's just my product. There are a lot of products that I go shopping for, and when all they list is a really brief explanation of what it is - I just go elsewhere. I simply want to see someone actually "trying" to sell their product. By the way, for those interested, the first 3 paragraphs of your articl are 225 words, and your whole article comes out just over 500 words :) Great subject! Thank you. For some of us, 200-300 even 500 words is nearly impossible. I sell cables. I cannot even begin to think how much information I can say about a USB cable that would fill up 200-300 words…but that’s just my product. There are a lot of products that I go shopping for, and when all they list is a really brief explanation of what it is – I just go elsewhere. I simply want to see someone actually “trying” to sell their product. By the way, for those interested, the first 3 paragraphs of your articl are 225 words, and your whole article comes out just over 500 words :)

]]> By: evan http://www.ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/comment-page-1/#comment-36477 evan Sat, 18 Aug 2007 09:09:42 +0000 http://ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/#comment-36477 Hi Rob, I am trying to have education in website building. Though i had Pack of tools to enhance my page rank, I failed to suceed in getting enough traffic. Your suggestions sonds good. will you give some indepth analysis of your package. Hi Rob,
I am trying to have education in website building. Though i had Pack of tools to enhance my page rank, I failed to suceed in getting enough traffic. Your suggestions sonds good. will you give some indepth analysis of your package.

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