Archive for August 2007

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Zappos CEO Bares His "Sole" and Shares His Lessons

I always think it’s better to learn from the mistakes of others, than to make the mistakes yourself (unless you’re one of those people that really need that first-hand experience to learn something). With that in mind, I thought I would pass along a link to a great write-up by Melissa Dowling available at Multichannel [...]

Solid Cactus Boot Camp Event

Attention Merchants! Solid Cactus, a Yahoo! Small Business partner, will be hosting their third annual 3-day boot camp from October 10-12th in Wilkes-Barre, Pennsylvania. Sessions will cover

Email, search, and affiliate marketing
Web site features to help your products sell
Tips on how to write good content
Advice on how to provide good customer service, and
Information on using shopping [...]

That’s What Friends Are For

Your online store is built, and the virtual shelves are stocked. You have a payment processor, and your tax and shipping rules are set up. You’re now officially open for business. Great… now what? While the obvious next step might be to market your store, what’s not clear is who to market to, and how [...]

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