Thursday, August 9th, 2007
I always think it’s better to learn from the mistakes of others, than to make the mistakes yourself (unless you’re one of those people that really need that first-hand experience to learn something). With that in mind, I thought I would pass along a link to a great write-up by Melissa Dowling available at Multichannel Merchant of some tips recently passed along by Tony Hsieh of Zappos. The top-tier shoe site CEO shared his top 10 lessons from eight years in business during a recent presentation at the eTail 2007 conference.
- viewing customer service not as a cost center but a profit center
- the value of returning customers to your business
- the impact of word of mouth advertising
You may already know some of these lessons, but at the very least it’s nice to see how successful e-tailers view their business (and that they worked through the same issues you may now be facing). Read the full write-up.
Yahoo! Small Business