Archive for October 2007

Would You Like Cross-sell With That? Yahoo! Improves Cross-sell Feature

Most of us have had the experience of being asked whether we want to add fries to a fast food order, add batteries to the purchase of any product that requires them, or to upgrade to a higher end model when selecting frankly anything at an electronics store. These scenarios are common because cross-selling is [...]

Help With Choosing Keywords Wisely

What keywords should you use for your search marketing campaign? What about for your title tags, header tags, and within your product content? Identifying the keywords that resonate with your customers can help you with search engine marketing, page optimization for natural search, and even for selecting key phrases in your outbound marketing, all of [...]

Want Customer Insight—Just Ask or What eBags Knows That Others Don’t

I am reading a great book I would recommend to merchants—Web Analytics: An Hour a Day by Avinash Kaushik. In terms of web analytics, Avinash is one of the leading figures and his book as well as blog posts are a great source of some very accessible advice on the difficult topic of web analytics.
One [...]

Speed up the publish time of your store

The following post comes courtesy of Istvan Siposs, Yahoo! Store developer, RTML guru, and author of several invaluable guides for merchants such as the Yahoo! Store Tips & Tricks 2nd edition, and RTML 101: The Unofficial Guide to Yahoo! Store Templates. The post is recommended for merchants with some understanding and experience with RTML.
Recently [...]