Comments on: Would You Like Cross-sell With That? Yahoo! Improves Cross-sell Feature http://www.ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/ Tips, Tricks, and Best Practices Mon, 23 Jan 2012 15:16:27 -0800 http://wordpress.org/?v=2.9.2 hourly 1 By: Success http://www.ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/comment-page-1/#comment-102414 Success Thu, 03 Apr 2008 09:15:12 +0000 http://ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/#comment-102414 This is very good news. I have been considering a Yahoo store for some time and it is features like this that make the difference. With a new store there would be no previous history so I guess this would have to be built up over time. Is this correct? Thanks Graham This is very good news. I have been considering a Yahoo store for some time and it is features like this that make the difference. With a new store there would be no previous history so I guess this would have to be built up over time. Is this correct?

Thanks
Graham

]]> By: Her Wedding Favors http://www.ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/comment-page-1/#comment-102413 Her Wedding Favors Sun, 16 Mar 2008 19:13:31 +0000 http://ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/#comment-102413 Cross sell serves two very good purposes. It helps your customer find related items to similar products you offer. Also on the SEO side of things it adds targeted links to your pages. Cross sell serves two very good purposes. It helps your customer find related items to similar products you offer. Also on the SEO side of things it adds targeted links to your pages.

]]> By: pboisver http://www.ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/comment-page-1/#comment-102412 pboisver Fri, 11 Jan 2008 21:28:50 +0000 http://ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/#comment-102412 Sufficient sales and navigation history in terms of cross-sell means the following: --sales history: the number of orders where two products were purchased together indicating a relationship between the two products for shoppers --navigation history: the number of times two products were viewed within the same session indicating shoppers browsed these items during a visit Our cross-sell engine then uses the sales and navigation history to look for these browsing or buying patterns and when they reach a certain threshold, a cross-sell rule for the products is created in our auto-suggestion database. The number of page views or purchases is set high enough to establish a certain degree of confidence that the suggestions are useful to shoppers (and by extension merchants). If set too low, the suggestions would be of lower quality to shoppers leading to decreased usage. Our team is monitoring click-thru data though to ensure the quality of results and will make changes as necessary. --Paul Sufficient sales and navigation history in terms of cross-sell means the following:
–sales history: the number of orders where two products were purchased together indicating a relationship between the two products for shoppers
–navigation history: the number of times two products were viewed within the same session indicating shoppers browsed these items during a visit

Our cross-sell engine then uses the sales and navigation history to look for these browsing or buying patterns and when they reach a certain threshold, a cross-sell rule for the products is created in our auto-suggestion database. The number of page views or purchases is set high enough to establish a certain degree of confidence that the suggestions are useful to shoppers (and by extension merchants). If set too low, the suggestions would be of lower quality to shoppers leading to decreased usage. Our team is monitoring click-thru data though to ensure the quality of results and will make changes as necessary.
–Paul

]]> By: The Dog Clothes Company http://www.ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/comment-page-1/#comment-102411 The Dog Clothes Company Fri, 11 Jan 2008 20:00:35 +0000 http://ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/#comment-102411 Pardon me but I don't quite understand "If an item does not have sufficient sales or navigation history, there will be no auto-suggestions presented". What exactly does "sufficient" mean? Thanks. Pardon me but I don’t quite understand “If an item does not have sufficient sales or navigation history, there will be no auto-suggestions presented”. What exactly does “sufficient” mean? Thanks.

]]> By: Wanda http://www.ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/comment-page-1/#comment-102410 Wanda Mon, 07 Jan 2008 21:12:07 +0000 http://ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/#comment-102410 Cross selling is a very interesting concept. I will have to read more about it. Cross selling is a very interesting concept. I will have to read more about it.

]]> By: pboisver http://www.ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/comment-page-1/#comment-102409 pboisver Wed, 07 Nov 2007 23:08:25 +0000 http://ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/#comment-102409 Jack-- We are using historical sales data as part of the auto-suggestions, along with navigation history (click paths). Navigation history goes back to when the code first appeared on merchant pages (the first publish after released in late August) but sales data goes back through all sales data. Where products have been sold together or viewed together over a certain threshold is where auto-suggestions will be made for those products. Paul Jack–
We are using historical sales data as part of the auto-suggestions, along with navigation history (click paths). Navigation history goes back to when the code first appeared on merchant pages (the first publish after released in late August) but sales data goes back through all sales data. Where products have been sold together or viewed together over a certain threshold is where auto-suggestions will be made for those products.

Paul

]]> By: Jack http://www.ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/comment-page-1/#comment-102408 Jack Wed, 07 Nov 2007 22:47:11 +0000 http://ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/#comment-102408 Now this a great tool for us! Just would like to know. Does Yahoo use historical date from previous years or does it only use the data after you install the program on your web site. Not all the product have cross sale advertising. Thanks, Jack Now this a great tool for us!
Just would like to know. Does Yahoo use historical date from previous years or does it only use the data after you install the program on your web site.
Not all the product have cross sale advertising.

Thanks,
Jack

]]> By: Administrator http://www.ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/comment-page-1/#comment-102407 Administrator Sat, 03 Nov 2007 06:08:42 +0000 http://ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/#comment-102407 Bob and Pat-- WordPress hiccupped again and your comments were deleted. Bob--I know you got your answer to why cross-sell items were not appearing on the page you set up. For any one else trying to add cross-sell to product pages here are three things to keep in mind: 1) you must be using Checkout Manager to use auto-suggestions and have product page cross-sell enabled in Cross-sell Manager. 2) you must insert the cross-sell code into the page on which you wish the cross-sell items to appear and publish--there is no preview of live cross-sells in the Editor but you can download sample HTML code to preview in the Editor and set up any styles. 3) the product on which you are testing cross-sell needs to have at least one auto-suggestion (unless you use manual rules) so merchants should choose a top selling product with which to test. If an item does not have sufficient sales or navigation history, there will be no auto-suggestions presented. Pat You had three questions. The first related to the font size of cross-sell items being too large. You can control this with CSS and there is a <a href="http://help.yahoo.com/l/us/yahoo/smallbusiness/store/promote/tools/tools-67.html" rel="nofollow">help document available for changing the appearance of cross-sell</a>. Your second question related to the original cross-sell text which could be interpreted incorrectly by shoppers to mean the price for the main item and the cross-sell item. This text has been changed now to "[price] when purchased with this item". Your last question related to always and never rules. These are applicable to manual rules you create and there is a <a href="http://help.yahoo.com/l/us/yahoo/smallbusiness/store/promote/tools/tools-51.html" rel="nofollow">help document explaining always and never rules</a> available in the cross-sell help files. Paul Bob and Pat–
WordPress hiccupped again and your comments were deleted.

Bob–I know you got your answer to why cross-sell items were not appearing on the page you set up. For any one else trying to add cross-sell to product pages here are three things to keep in mind:

1) you must be using Checkout Manager to use auto-suggestions and have product page cross-sell enabled in Cross-sell Manager.

2) you must insert the cross-sell code into the page on which you wish the cross-sell items to appear and publish–there is no preview of live cross-sells in the Editor but you can download sample HTML code to preview in the Editor and set up any styles.

3) the product on which you are testing cross-sell needs to have at least one auto-suggestion (unless you use manual rules) so merchants should choose a top selling product with which to test. If an item does not have sufficient sales or navigation history, there will be no auto-suggestions presented.

Pat

You had three questions.

The first related to the font size of cross-sell items being too large. You can control this with CSS and there is a help document available for changing the appearance of cross-sell.

Your second question related to the original cross-sell text which could be interpreted incorrectly by shoppers to mean the price for the main item and the cross-sell item. This text has been changed now to “[price] when purchased with this item”.

Your last question related to always and never rules. These are applicable to manual rules you create and there is a help document explaining always and never rules available in the cross-sell help files.

Paul

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