Better insights into your traffic and conversion rates

April 9, 2008 | In News & Announcements | 2 Comments

Ever wonder what percent of visitors are first time vs. returning visitors and the difference in sales between the two? Ever wonder which keywords bring in traffic but not sales? Ever wonder what you would do if you knew how your ad campaigns were performing in real-time and were able to make immediate changes to improve performance?

To answer those questions on Yahoo! in the past, you needed to use a 3rd party analytics solution with often complex integrations to ensure proper tracking. Today, Yahoo! announced that it has reached a definitive agreement to acquire the analytics platform of IndexTools, a leading web analytics provider.

We are planning to incorporate this technology into our product offering after completing the acquisition, in order to provide you with not only the ability to track, compare, and view reports across key metrics, but more importantly, to segment and analyze data to understand what’s working well on your site and what’s not working. You don’t need more reports—you need actionable insights that can drive better traffic through natural search or search marketing optimization and improve conversion rates.

Paul Boisvert
Yahoo! Small Business

2 Comments »

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  1. Hey Paul and the Yahoo! Team –

    As a long time fan of Index Tools, I’d like to congratulate you on the acquisition of Index Tools. I think it’s a great move and we look forward to working with Yahoo! in even more ways that just building stores!

    Matt Sampson
    CEO
    Colorado Web Solutions

    Comment by Matt Sampson — April 15, 2008 #

  2. Hi Paul,

    This is great news, as we are in need of good analytics!

    Any idea when the roll-out will be complete?

    Chomping at the bit!

    Lawrence
    Honestfoods.com

    Comment by Lawrence Ames — August 19, 2008 #

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