Better insights into your traffic and conversion rates

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by Paul Boisvert

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Wednesday, April 9th, 2008

Ever wonder what percent of visitors are first time vs. returning visitors and the difference in sales between the two? Ever wonder which keywords bring in traffic but not sales? Ever wonder what you would do if you knew how your ad campaigns were performing in real-time and were able to make immediate changes to improve performance?

To answer those questions on Yahoo! in the past, you needed to use a 3rd party analytics solution with often complex integrations to ensure proper tracking. Today, Yahoo! announced that it has reached a definitive agreement to acquire the analytics platform of IndexTools, a leading web analytics provider.

We are planning to incorporate this technology into our product offering after completing the acquisition, in order to provide you with not only the ability to track, compare, and view reports across key metrics, but more importantly, to segment and analyze data to understand what’s working well on your site and what’s not working. You don’t need more reports—you need actionable insights that can drive better traffic through natural search or search marketing optimization and improve conversion rates.

Paul Boisvert
Yahoo! Small Business

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