Comments on: Movin’ On Up in Search Results: Link Building and Keyword Ranking http://www.ystoreblog.com/blog/2008/06/movin-on-up-in-search-results-link-building-and-keyword-ranking/ Tips, Tricks, and Best Practices Fri, 20 Aug 2010 16:54:45 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Dave http://www.ystoreblog.com/blog/2008/06/movin-on-up-in-search-results-link-building-and-keyword-ranking/comment-page-1/#comment-102588 Dave Fri, 22 Aug 2008 22:17:09 +0000 http://ystoreblog.com/blog/2008/06/movin-on-up-in-search-results-link-building-and-keyword-ranking/#comment-102588 To improve your conversion rate it's necessary to see what kind of people are landing on your page in the first place . What keywords/phrase they used, did they came from the organic results, refers or PPC, bouncerate etc.. Only if you know these details you can try different versions and start testing with different items/pictures/colors on that page. A very good an free tool to monitor your visitors click behavior is crazyegg. Dave To improve your conversion rate it’s necessary to see what kind of people are landing on your page in the first place . What keywords/phrase they used, did they came from the organic results, refers or PPC, bouncerate etc..

Only if you know these details you can try different versions and start testing with different items/pictures/colors on that page.

A very good an free tool to monitor your visitors click behavior is crazyegg.

Dave

]]> By: Donald http://www.ystoreblog.com/blog/2008/06/movin-on-up-in-search-results-link-building-and-keyword-ranking/comment-page-1/#comment-102587 Donald Tue, 19 Aug 2008 23:31:18 +0000 http://ystoreblog.com/blog/2008/06/movin-on-up-in-search-results-link-building-and-keyword-ranking/#comment-102587 I have a weird situation. My site was once a PR 3... now my homepage has slipped to a PR of just one. I was under the impression that getting reciprocal links was a waste of time - Google will 'see' what's going on and will reward neither site with 'authority' points. I have a weird situation. My site was once a PR 3… now my homepage has slipped to a PR of just one. I was under the impression that getting reciprocal links was a waste of time – Google will ’see’ what’s going on and will reward neither site with ‘authority’ points.

]]> By: HawksM http://www.ystoreblog.com/blog/2008/06/movin-on-up-in-search-results-link-building-and-keyword-ranking/comment-page-1/#comment-102586 HawksM Tue, 01 Jul 2008 23:16:25 +0000 http://ystoreblog.com/blog/2008/06/movin-on-up-in-search-results-link-building-and-keyword-ranking/#comment-102586 Great info Rob. Thanks for sharing! I've got some work to do myself now with this information. A couple things I see related to “dog first aid kits” rankings: 1. You could add "kits" to the first keyphrase in the title tag and H1: "First-Aid Kits for Dogs". 2. Don't overlook Google Products. They hold the rankings above the organic results. 3. Conversion rate improvement... try a featured product/first aid kit on that page with a larger photo. If conversion rate improves for that product, maybe try larger photos on the category pages???? I know, I know, easier said that done with everything you have on your plate. Just my 2 cents. Great info Rob. Thanks for sharing! I’ve got some work to do myself now with this information. A couple things I see related to “dog first aid kits” rankings:
1. You could add “kits” to the first keyphrase in the title tag and H1: “First-Aid Kits for Dogs”.
2. Don’t overlook Google Products. They hold the rankings above the organic results.
3. Conversion rate improvement… try a featured product/first aid kit on that page with a larger photo. If conversion rate improves for that product, maybe try larger photos on the category pages????

I know, I know, easier said that done with everything you have on your plate. Just my 2 cents.

]]>