Are you a New England area eTailer?

New England area merchants may like to check out eTailerCentral, a monthly meet-up group for retailers of all ages, stages, and levels of expertise. The group’s first event will be held on October 14 at the Center for Marketing Technology (CMT) at Bentley College in Waltham, MA, and will include:

• A case study presentation by an established online retailer
• Hot Seats where online retailers get live feedback from the audience
• Presentations from relevant vendors
• Team exercises that culminate in presentations to the group
• Networking

For more information and to request your free event invitation, visit eTailerCentral.com.

Jennifer Farwell
Yahoo! Small Business

Coupon Descriptions Added

Earlier in the week we released a small change to make coupon management a little easier. Next time you’re creating a coupon in Coupon Manager, you’ll see a description field that gives you the ability to include a description with each coupon you create. These descriptions won’t be shown to shoppers as they redeem the coupons — coupon descriptions only appear in Coupon Manager, and are intended to help you keep track of which coupons are which.

Along with being able to include a description for all coupons you create going forward, you can also edit your existing coupons to add descriptions that will help remind you what they were for. With this addition, you no longer have to rely on the coupon code to remember the promotion it is tied to, which we hope will help you with coupon management and will give you more freedom in naming your coupon codes.

The description field is not a required field, so if you don’t want to use it, you can continue creating coupons as you have in the past. However, using descriptions is a good way to keep track of your coupons, and can be especially helpful if you run a lot of coupon promotions for your store.

Laurie Briggs
Yahoo! Small Business