Introducing Yahoo! Web Analytics

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by Paul Boisvert

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Wednesday, October 8th, 2008

Any merchant that has tried to set up full analytics on their store knows there are challenges to getting full tracking from entry page to order confirmation. Today, I am happy to announce that we have completed the first phase of our product integration with IndexTools to solve that problem. Announcing Yahoo! Web Analytics for Yahoo! Merchant Solutions. Now merchants can enable analytics at the click of a button to capture full referral data, internal search keywords, step-by-step checkout conversion rates and filter and segment all of this to find meaningful actionable insights that translate into more revenue for their stores.

Yahoo! Web Analytics is available in beta release to Yahoo! Merchant Solutions Standard and Professional merchants along with Yahoo! Store merchants. We will be enabling access to Yahoo! Web Analytics over the coming weeks in stages.

So when will I know I have it?

When you see the “Get Started” link under the Yahoo! Web Analytics header in your Store Manager then you can enable analytics for your store. Please note that only the store owner will see the “Get Started” link within the Store Manager. Other users provisioned with store access cannot enable Yahoo! Web Analytics.

So what about Merchant Starter?

We are currently evaluating how to best offer Starter merchants analytics that can be integrated directly into the Store Manager. Stay tuned for more details on that in the coming year.

Where can I get more information?

Dennis Mortensen, Director of Data Insights at Yahoo! and previous COO of IndexTools, has posted on his personal blog about the renaming and launch of the new site. Also remember to watch this blog in the days ahead for a post detailing more of the features and benefits of enabling Yahoo! Web Analytics.

Paul Boisvert
Yahoo! Small Business

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