Archive for October 2008

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Don’t Dare to Be Different in Ecommerce Basics

“I noticed you have right-hand navigation on your site instead of the traditional left-hand navigation. How did you make this decision?”
Merchant: “I just want to be different, stand out more.”
“I can’t find your View Cart link… where is it?”
Merchant: “Oh, it’s right there in the upper left. ‘View Buggy.’”
Ever wonder why almost all successful Internet [...]

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