Yahoo! Web Analytics tips from Rob Snell and the Yahoo! Store Power Hour

December 12, 2008 | In General, Yahoo! Web Analytics | No Comments

If you missed 1 Choice 4 Your Store’s recent Yahoo! Store Power Hour, be sure to have a listen over at their show archives. Rob Snell — long-time Yahoo! Store owner, occasional Yahoo! Store guest blogger, and author of the Yahoo! Store book: Starting a Yahoo! Business for Dummies — spent the hour talking with Shawna Fennell about Yahoo! Web Analytics, and why merchants should be using this feature to collect and analyze their site data.

During the show, Rob discusses:

  • how to learn which channels are best for driving sales
  • segmenting traffic
  • using Yahoo! Web Analytics for short-term troubleshooting, long-term site improvement, data collection, and identifying trends
  • what retailers need to watch for
  • favorite reports and filters, and where to find them

Go to the Yahoo! Store Power Hour archives

Jennifer Farwell
Yahoo! Small Business

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