Another event that I like to implement: resending the offer to those who didn’t open the first email. When I do that I’ll change up the subject line and the content, trying to reach as many people as possible. When I do that, I find that I can get a few extra clicks.

Also, I’m a big fan of A/B testing. For those who don’t know, A/B testing allows you to test different subject lines and body messages/offers so you can find the most effective combination for maximum sales.

Thanks for sharing your info and the tips for effective email marketing!