Archive for June 2009

Using Analytics to Your Advantage: Yahoo! Web Analytics Tips From Michael Whitaker

Today’s Y!Store blog is a guest column by Michael Whitaker, CEO of Monitus, which is located in Mill Valley, CA. Michael develops tools for Yahoo! Stores, blogs about Yahoo! Store and analytics, occasionally has seminars about Yahoo! Store, and is the author of two Yahoo! Store books.
I had the great pleasure to speak on the [...]

Rob Snell Gives the Scoop on SMX Advanced

Today’s Y!Store blog is yet another guest column by long-time Yahoo! Store owner and marketer Rob Snell of Snell Brothers, located in sleepy Starkville, Mississippi. Rob is a retailer who has sold dog training collars on his Yahoo! Store since 1997. Rob also blogs about Yahoo! Store, speaks at search conferences about Yahoo! Store, and [...]

The Danger of Relying on Price Promotions to Boost Conversion Rates

Today’s Y! Store Blog post comes from Scott Smigler, president of Exclusive Concepts, a Yahoo! Merchant Solutions developer partner that specializes in conversion optimization and advanced SEO. Scott is one of the first visionaries to specialize in online retail marketing and has dedicated over half his life to the study and practice of converting online [...]

Dennis R. Mortensen talks about his new Web Analytics book and recent Yahoo! Web Analytics release

Today’s post is an interview with Dennis R. Mortensen, who sat down with us to talk about his brand new Web Analytics book, published by Wiley, and the recent release of Yahoo! Web Analytics.
Dennis is a pioneer and expert in the Analytics industry. He is an accredited Associate Web Analytics Instructor at the University of [...]