Yahoo! Small Business Webinars – Save the Dates!

Late last week, you may have received an email notice of upcoming Yahoo! Small Business webinars, happening October 7 and 14. If you haven’t seen this email, each of the sessions we’ll be offering is outlined below. Watch the blog for registration links, which will be posted soon.

These webinar sessions will cover the following topics:

October 7, 2009

Preparing for the Holidays — Opening a Niche Store
11:00am-12:00pm PT / 2:00-3:00pm ET
Open that new store you’ve always wanted, or create a special online store for your most gift-ready products. Learn how to create niche stores just in time for the holidays and other marketing tips to prepare for the busiest time of year. (You can also receive free subscription for 3 months and special discounts from our developer partners for your new store – we’ll review the details!)

October 14, 2009

Store Optimization Series
Join us for a full day of educational webinars to help you make the most of your online store this holiday season and into 2010. Register for just one or for all four. This day will include these top-requested topics:

• Ecommerce Best Practices – Back to Basics
  9:00-9:45am PT / 12-12:45pm ET
  Are you using Yahoo! Merchant Solutions to its fullest potential? Simply leveraging key features can help increase conversions and average order sizes. Learn best practices to make the most of your Yahoo! investment so you can start seeing results right away.

• SEO Tips & Tricks
  10:00-11:00am PT / 1:00-2:00pm ET
  As any successful online merchant knows, simply having a good web site is not sufficient to achieve online success – you have to promote it as well. Learn best practices to drive customers to your store through organic search engine optimization.

• LIVE Site Critiques
  11:30-12:30am PT / 2:30-3:30pm ET
  Sometimes simple changes can lead to dramatic results. Join a panel of experts on branding and conversion for Yahoo! stores, for live web site critiques. Always a merchant favorite.

• Product Feature Demos
  1:00-3:00pm PT / 4:00-6:00pm ET
  Yahoo! Merchant Solutions boasts a flexible platform and a robust partner ecosystem. In compelling 15-minute increments, you’ll be able to hear straight from our partners about the latest tools and add-on capabilities they currently offer for use with your store. The functionality you’ve always wanted may already be available through a trusted third-party partner.

Let Yahoo! help you make the most of the remainder of 2009 and help you prepare for the New Year. Save the dates for these webinars, and check back soon for registration links.

Melissa Chaika Sobel
Yahoo! Small Business

Free OneTwoPunch Webinar: Site and Marketing Reviews

Sign up for this month’s OneTwoPunch live site and marketing review webinar with Scott Smigler (Exclusive Concepts) and Eric Yonge (EY Studios), taking place on Wednesday, September 30, from 2 to 3 p.m. EDT. This month’s special guest will be Paul Boisvert, Lead Product Manager for Yahoo! Merchant Solutions.

Scott, Eric, and Paul will review your sites and provide insights on overall site design, search engine optimization, and conversion marketing techniques. In addition, there will be a discussion on best practices for creating category pages in terms of design, SEO, and conversions. Their goal is to help you improve your brand, rankings, and rate at which your site converts shoppers into buyers.

Would you like your site to be reviewed? Be sure to provide your web site address when you register for the free webinar.