Yahoo! Search Marketing Conversion Tags and Microsoft Advertising adCenter Transition
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Tuesday, August 31st, 2010
Yahoo! Store merchants who also have Yahoo! Search Marketing (YSM) accounts may have received an email reminder earlier today about the upcoming transition of YSM to the Microsoft Advertising adCenter.
If your store pages are currently tagged with Yahoo! Search Marketing conversion tags, there are a couple of important points you should know about the adCenter transition.
YSM Conversion Tracking Reports
Once you’ve transitioned your YSM account to the Microsoft Advertising adCenter, if you choose, you may still track Yahoo! Search Marketing conversions in adCenter by selecting the opt-in option approving Yahoo! to copy conversion data into adCenter. This reporting will remain in place for 9-12 months following the transition. After this 9-12 month time period, you must replace your Yahoo! Search Marketing conversion tags with Microsoft Advertising adCenter tags. Merchant Solutions Standard, Professional, and Yahoo! Store customers may also choose to track these conversions using Yahoo! Web Analytics.
To have conversion data from your Yahoo! Search Marketing conversion tags reported to your adCenter account, you must also enable the "Track Conversions" option, located in the “Campaigns” tab of your adCenter account. If this option is not enabled, you will not be able to view your Yahoo! Search Marketing conversion data within adCenter – we strongly recommend you set this up immediately.
Reporting Issues for Duplicate Tagging
Merchants who have their pages tagged with both Yahoo! Search Marketing conversion tags and adCenter conversion tags may see reports that count conversions twice, in cases where you’ve opted for Yahoo! to send conversion data – captured using Yahoo Search Marketing’s JavaScript (tag) – into adCenter. If your store pages already include adCenter conversion tags, or if you choose to add Microsoft adCenter conversion tags, you should remove the YSM conversion tags from your store pages to prevent this from occurring.
More Information About the Transition to adCenter
For more information about the Yahoo! Search Marketing transition to the Microsoft Advertising adCenter, please visit the transition help center, and the Yahoo! Search Marketing blog. If you have questions that are not addressed by the help center, please contact Yahoo! Search Marketing customer care.
Jennifer Farwell
Yahoo! Small Business
Follow @YSmallBusiness on Twitter and become a fan on Facebook
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