Rob Snell’s PubCon Presentations: You Don’t Want to Miss What Happened In Vegas

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Thursday, November 11th, 2010

What happens in Vegas gets shared with Yahoo! Store Blog readers. Rob Snell, marketing guru and author of Starting a Yahoo! Business for Dummies, was kind enough to post the slide decks and transcripts of his PubCon Vegas 2010 presentations, and to share them with us.

In these three presentations, Rob shares a goldmine of information and tips that helped him optimize Gun Dog Supply, the Yahoo! store where he’s sold dog training collars and equipment since 1997, to gain $10 million in additional sales. You’d be doing yourself a disservice not to check these out, especially as we close in on the holiday shopping season.

SEO: Creating Compelling Content

Get tips for creating effective and compelling site content, including blog posts, product reviews, product descriptions, product photos and video, and more. Learn how much content you should be writing for your products, how to prioritize your keywords, and how to "find your Steve."

See the slides and read the transcript.

Ecommerce Optimization: 10,000,000 Reasons to be Real

Learn how to optimize your store, engage your customers, and incent them to buy from you with Rob’s real-life examples. In this presentation, he explains how to establish yourself as the product expert, how to communicate to customers that a product is what they’re looking for, and how to ask customers to buy the product from you.

See the slides and read the transcript.

What’s New in SEO for Ecommerce Sites

Get insight on how to prioritize your SEO pages, how to handle search ranking changes such as those that were a result of Google Instant and Google Mayday, and get a crash course in what Rob calls "Redneck SEO 101."

See the slides and read the transcript.

Thank you, Rob, for sharing your PubCon presentations with all of us.

Jennifer Farwell
Yahoo! Small Business
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