Thursday, March 3rd, 2011
Yahoo! Store merchant eCreamery, which sells ice cream and gelato, and lets you create your own ice cream flavors, was looking for a way to boost sales. Working with Yahoo! Merchant Solutions developer partner FastPivot, they launched a monthly "Create Your Own" flavor contest back in December. An Internet Retailer article posted earlier today explains how, using an application developed by FastPivot, eCreamery lets its customers create their own ice cream flavors and share these flavors with their friends on Facebook.
The result, according to eCreamery co-founder Becky App, was site traffic that rose 30% year-over-year in February, and sales that increased by 40%, which she says may be partially because of the contest. More than 600 contest entries have been received since the contest was launched, with an average of five Facebook “Likes” per submission.
To learn more about how eCreamery and FastPivot came up with and implemented this creative marketing approach, check out the Internet Retailer article. If you want to create your own ice cream flavor or enter the contest, visit eCreamery’s create your own flavor page.
If you’re a Yahoo! Store merchant who has taken a unique approach to store promotion and want to inspire other merchants by sharing your story, be sure to leave a comment and let us know.