Diagnosing Sudden Revenue Drops With Rob Snell
Rate Post: 
Loading ...
Monday, June 27th, 2011
You’ve noticed that your store sales seem to be off. What do you do? Before you panic, make sure you read Rob Snell’s latest Retail Smarts column, "So Your Sales Just Dropped By 60%, Now What?"
In his article, Rob shows you how to diagnose unexpected revenue drops, and discusses:
- What you should first take into account when you think that "sales are way off"
- Traffic and conversion metrics to watch
- What you should be aware of when implementing a site redesign, and when adding third-party features to checkout
- Changes to look at, such as shipping rates, prices, what competitors are doing, and more
He also leaves you with tips for preventing future dips in store revenue, and a homework assignment.
If you’ve ever found cause to be concerned about your store’s sales (and it’s a safe bet that most of you reading have experienced this at some time or another), then this article is well worth your time to read.
Jennifer Farwell
Yahoo! Small Business
Follow @YSmallBusiness on Twitter and become a fan on Facebook
Comments
Always glad to read words of wisdom from Rob! Thanks for the update.
Comment by Camping Dude — June 27, 2011 @ 4:13 pm