Countdown to the Summit: SEM Tips from the American Express OPEN Forum


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Today’s Yahoo Store Blog post comes from American Express OPENĀ®, the leading payment card issuer for small businesses in the US. American Express OPEN is the Premier Sponsor of the 2011 Yahoo Merchant Summit being held August 9 and 10 in Santa Clara, CA.

To get you brushed up on some of the great topics you’ll hear about at this year’s Yahoo Merchant Summit, we’d like to share some tips on how you can use search engines to make it even easier for new customers to find your store.

In the age of URLs, hash tags and ‘Like’ buttons, the search engine still rules supreme when acquiring new customers. Search engine marketing has been one of the most effective ways to increase business over time. And for that reason, your search engine marketing strategy must be executed well. That’s why our OPEN Forum includes tips for how to optimize your site for search engine marketing, and how to boost your business’ online presence.

In the search engine marketing article linked above, you’ll read advice on how to:

  • Grade your web site
  • Make quick fixes
  • Test your PPC and landing page strategies, and more

When at the Yahoo Merchant Summit next week, be sure to visit the American Express OPEN table to learn how we can help you revamp your online store and give it the boost it deserves. You might even win a cool prize!

Until then (and after the Summit, too), you can keep reading the Yahoo Store Blog and OPEN Forum for helpful tips to grow your business.

See you next week!

The American Express OPEN team
Guest blogger for Yahoo Small Business
Follow @YSmallBusiness on Twitter and become a fan on Facebook

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