Thursday, September 29th, 2011
Many of you have asked for the option to create page-level 301 redirects for your store. Page Redirect Manager – a new feature we released yesterday morning – gives you this ability.
Page Redirect Manager is designed to assist you with your search engine optimization (SEO) and site management efforts. A 301 redirect (also known as a "permanent redirect") can be used to help retain a site page’s existing search engine ranking when the URL of the page changes, in addition to redirecting your site traffic.
Page Redirect Manager lets you create page-level 301 redirects for your store
For example, you may have a product page on your site that already ranks well in search results, but you’ve decided to rename the page to incorporate keywords as part of your SEO efforts. Or perhaps the page for a discontinued product ranks highly in search results, and you’d like to direct search engines and site traffic to a page for a similar product you carry. Maybe you have a site hosted outside of Yahoo! with pages that receive significant traffic and rank well with search engines, and you’d like to move that site onto the Yahoo! Merchant Solutions platform but retain the page rank and traffic. In all of these cases, Page Redirect Manager can be used to create 301 redirects to assist with these efforts.
Using Page Redirect Manager
Page Redirect Manager is available for all Yahoo! Merchant Solutions and Yahoo! Store accounts. Using this tool, you can create, edit, and delete page redirect rules directly within the redirect table in Page Redirect Manager, or by uploading a CSV file containing your redirect rules. (If you’re creating more than 10,000 rules, up to a maximum of 50,000 rules, you will need to use CSV upload.) Please note that the values you enter for the Old Page URL and New Page URL when creating redirect rules must be absolute URLs, and cannot be relative links.
Create, edit, and delete page redirect rules using Page Redirect Manager
When uploading a CSV file, you can overwrite all of your existing redirects with the redirect rules contained in the file, or add only new redirects to your existing redirect rules. You can also revert changes made to redirect rules before they’re published with just one click, saving you the time and effort of editing or recreating rules that you’ve updated or deleted.
Once you’ve created redirect rules for your store, you’ll need to publish your rules from Page Redirect Manager in order for them to take effect on your site. The "Publish" icon is located above the redirect table near the right side of your screen (outlined in red in the screenshot below). Since redirect rules are published from within Page Redirect Manager, you don’t need to republish your store to update your redirect settings on your live site.
The "Publish" icon in Page Redirect Manager
After you’ve created one or more page redirects, you can download all of your existing redirect rules at any time for easy updating and management.
To start using Page Redirect Manager, click the "Page Redirect Manager" link located in the Site Settings column of Store Manager. If you’d like to learn more about this new feature, please visit our online help section.
And just a quick note: If you missed yesterday’s blog post, along with Page Redirect Manager, updates to Catalog Manager were also released to help address changes to the product feed requirements for Google Product Search. If you’re submitting a product feed to Google and are not aware of the new requirements, please read the blog post.
On behalf of the Yahoo! Small Business team, thank you for your continued business and the opportunity to bring you new features and feature enhancements.