New: Page-Level 301 Redirects for Your Store


Comments (9)

Many of you have asked for the option to create page-level 301 redirects for your store. Page Redirect Manager – a new feature we released yesterday morning – gives you this ability.

Page Redirect Manager is designed to assist you with your search engine optimization (SEO) and site management efforts. A 301 redirect (also known as a "permanent redirect") can be used to help retain a site page’s existing search engine ranking when the URL of the page changes, in addition to redirecting your site traffic.

Page Redirect Manager lets you create page-level 301 redirects for your store
Page Redirect Manager lets you create page-level 301 redirects for your store

For example, you may have a product page on your site that already ranks well in search results, but you’ve decided to rename the page to incorporate keywords as part of your SEO efforts. Or perhaps the page for a discontinued product ranks highly in search results, and you’d like to direct search engines and site traffic to a page for a similar product you carry. Maybe you have a site hosted outside of Yahoo with pages that receive significant traffic and rank well with search engines, and you’d like to move that site onto the Yahoo Merchant Solutions platform but retain the page rank and traffic. In all of these cases, Page Redirect Manager can be used to create 301 redirects to assist with these efforts.

Using Page Redirect Manager

Page Redirect Manager is available for all Yahoo Merchant Solutions and Yahoo Store accounts. Using this tool, you can create, edit, and delete page redirect rules directly within the redirect table in Page Redirect Manager, or by uploading a CSV file containing your redirect rules. (If you’re creating more than 10,000 rules, up to a maximum of 50,000 rules, you will need to use CSV upload.) Please note that the values you enter for the Old Page URL and New Page URL when creating redirect rules must be absolute URLs, and cannot be relative links.

Create, edit, and delete page redirect rules using Page Redirect Manager
Create, edit, and delete page redirect rules using Page Redirect Manager

When uploading a CSV file, you can overwrite all of your existing redirects with the redirect rules contained in the file, or add only new redirects to your existing redirect rules. You can also revert changes made to redirect rules before they’re published with just one click, saving you the time and effort of editing or recreating rules that you’ve updated or deleted.

Once you’ve created redirect rules for your store, you’ll need to publish your rules from Page Redirect Manager in order for them to take effect on your site. The "Publish" icon is located above the redirect table near the right side of your screen (outlined in red in the screenshot below). Since redirect rules are published from within Page Redirect Manager, you don’t need to republish your store to update your redirect settings on your live site.

The Publish icon in Page Redirect Manager
The "Publish" icon in Page Redirect Manager

After you’ve created one or more page redirects, you can download all of your existing redirect rules at any time for easy updating and management.

Getting Started

To start using Page Redirect Manager, click the "Page Redirect Manager" link located in the Site Settings column of Store Manager. If you’d like to learn more about this new feature, please visit our online help section.

And just a quick note: If you missed yesterday’s blog post, along with Page Redirect Manager, updates to Catalog Manager were also released to help address changes to the product feed requirements for Google Product Search. If you’re submitting a product feed to Google and are not aware of the new requirements, please read the blog post.

On behalf of the Yahoo Small Business team, thank you for your continued business and the opportunity to bring you new features and feature enhancements.

Jennifer Farwell
Yahoo Small Business
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[...] New: Page-Level 301 Redirects for Your Store, [...]

Pingback by SearchCap: The Day In Search, September 29, 2011 — September 29, 2011 @ 1:57 pm


It doesn’t seem to be working for me. Do you know if there are any conflicts with the global domain redirect? I have ours pointing to “www”.

Comment by Victor Cortez — October 2, 2011 @ 10:13 pm

Hi Victor,
Here are a couple of things you might want to check on. Existing site pages cannot be redirected (entered as the Old Page URL) while the page still exists on your site. You’ll either need to rename the page first, or delete it if you already have a different page in place that you’re trying to redirect the page to. Also, the domain needs to resolve to the store domain. (And this doesn’t seem to be the case for you, but for anyone else reading looking for troubleshooting tips, URLs entered must be absolute URLs and not relative paths.) Just to double-check, the redirects need to be published from within Page Redirect Manager before they’ll take effect on your live site. If you’ve verified all of this and are still experiencing problems, please let me know and someone will look into the issue for you.
- Jennifer

Comment by Jennifer Farwell — October 6, 2011 @ 2:31 pm

Thank you Jennifer!

That was it. I just needed to delete the old page.

Comment by Victor Cortez — October 7, 2011 @ 8:40 am

Thank you for following up and letting me know, Victor. I’m glad to hear that was the issue and it’s resolved now.
- Jennifer

Comment by Jennifer Farwell — October 10, 2011 @ 1:13 pm

Jennifer – We’re still having problems with 373 404 errors (page not found) as reported in google webmaster tools although they are loaded correctly at page redirect manager. I’ve checked and pages have been deleted but google is still not finding them. What is the page name of our page redirect manager so that we can have googlebot fetch and resubmit/index from google webmaster tools?

Comment by Terry Powers — October 11, 2011 @ 11:05 pm

Hi Terry,
Thanks for letting me know about this issue. I haven’t encountered this with other stores, so just wanted to let you know that was received, and that this is being checked into for you.
- Jennifer

Comment by Jennifer Farwell — October 12, 2011 @ 1:56 pm

Hi Jenifer,
Why cant we use this let say redirecting “” to “”? I just signed up for yahoo ecommerce and i ve been told that since i use my custom template with store tags instead of rtml template i cant do a simple global redirect. Htaccess is also not supported by yahoo so it is out of question as well. So I was wondering whether there would be an alternative solution.

Comment by Serkan — October 13, 2011 @ 12:01 pm

Hi Serkan,
Thank you for your comment. We appreciate the feedback. For Web Hosting stores using Store Tags, a future enhancement for this is being looked at.
- Jennifer

Comment by Jennifer Farwell — October 19, 2011 @ 1:05 pm