Announcing: Yahoo! Merchant Solutions Promotions Center Beta

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Creating promotions for your Yahoo! store just got easier with the new Promotions Center beta! Designed to help you drive more traffic and increase sales, this integrated tool makes it a breeze to create, promote, and track your discount offers in one place.

Beginning today, August 14, we are launching a phased release of the Promotions Center beta to all Yahoo! Merchant Solutions and Yahoo! Store accounts. When the Promotions Center beta is released for your store, you will see a notification in Store Manager.

Please note: Upon accessing Promotions Center for the first time, your Publish Order Settings link in Store Manager will become active, even if no actions or changes requiring an order settings publish are made.

 

What can I do with Promotions Center?

Using Promotions Center, you’re now able to run targeted discounts that can help you increase your site traffic, conversion rates, and profitability.

  • Easily increase the number of product and order discounts you offer to help make your business top of mind for customers and encourage more frequent visits.

  • Create SEO-friendly banners, marketing bursts, and sales messaging to promote different offers throughout your site and encourage higher conversion rates.

  • Set order value or order quantity minimums for discount offers so you can target sales of specific products and avoid losing money with discounts on low margin products.

  • Take advantage of a unique ability to rank and set rules for combining discounts so you can run multiple offers at the same time to drive more sales.

  • Save time and more easily implement discounts with a single, integrated tool for creating, promoting, and tracking discount offers.

Are you ready to drive more sales? Discover what Promotions Center can do for you! And stay tuned for more innovations to this new tool, which we’ll be sure to let you know about here on the Yahoo! Store Blog.

Create discount offers and design promotional banners
Create discount offers and design promotional banners with Promotions Center.

How do I get started?

When Promotions Center is released for your store, along with a notice being posted in Store Manager, you’ll also see a Promotions Center link under the Promote column. Click this link to check out Promotions Center, and to get started creating promotions for your store. To learn more about Promotions Center and to get help using it, please visit our online help section.

Important technical information

On August 2, 2012, an email was sent to Yahoo! Merchant Solutions and Yahoo! Store customers, outlining some important changes to other tools that were made to support the Promotions Center beta. A list of these changes is available in our online help center. While most stores should not be affected by these changes, we encourage you to refer back to that email or to the online help page in case you have systems or third-party integrations in place that could be impacted by these changes. If you believe that you may be impacted, please contact your developer before you visit Promotions Center.

The Yahoo! Small Business team
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