Friday, October 12th, 2012
It’s already mid-October, so if you haven’t been thinking about your holiday ad campaigns, now is the time to make them top of mind. To help you learn how to optimize your Bing ad campaigns, Microsoft is presenting a free webinar on Thursday, October 18, 2012, starting at 10 a.m. PT.
During the webinar, you’ll learn about:
- Driving more traffic to your site: Choosing the right keywords and perfecting ad copy.
- Reaching the right customers: Savvy targeting tips and ways to put Bing Ads’ powerful reporting tools to work for you.
- Saving time: Importing your Google AdWords campaigns with the Import CampaignsBeta tool, which saves time and effort.
- Positioning your ads in the right places: How to capture the growing number of shoppers searching for gifts on their mobile phones and tablets.
According to eMarketer, holiday shoppers in the U.S. spent a whopping $46.63 billion online in November and December 20111, with online sales this November and December predicted to grow to $54.5 billion. Join the webinar to help make sure that your ad campaigns are set up for peak performance this holiday season.
1 eMarketer: Savvy Shoppers Drive Robust Online Holiday Sales, 9/14/2012