Archive for the ‘Best Practices’ Category

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Top Holiday Tips from Profit Minded

Can you believe it’s already nearing the end of September? While it’s technically still summer for a couple more days, we at Yahoo Small Business have the same thing on our minds that you do: the holiday shopping season. It’s just around the corner, and that’s why Owen Linderholm has written a special top holiday tips blog post for Profit Minded, the Yahoo Small Business Advisor blog.

Check out “Top Tips for Small Business Ecommerce Sales This Holiday” for a great checklist of important holiday dates, and top preparation and execution tips [...]

Optimize Images and Lighten your Page Weights – Today!

Sounds like this is going to be an article for geeks, right? Wrong. Well, I hope the geeks read it too. This is for anyone that owns or runs an ecommerce web site, but especially the tens of thousands of merchants who rely on Yahoo to process billions of dollars in annual online sales through the Yahoo Merchant Solutions platform – the #1 Hosted Ecommerce Solution in the Internet Retailer® Top 500 and Second 500. Whether you own the business or run the daily operations of the web site, these are two important topics for you – and I am going to provide 3 recommendations that will help you make quick changes, today.

Before we begin, let me define what I mean here by "optimize images." Images can be product images or graphics – essentially any file in an image format. Every week, I view hundreds of web sites. A consistent finding is that almost all image files that I see on web pages can have their file size reduced without impacting image quality. In geekspeak, this is called "lossless image optimization." Huh? You heard me right – these images have unnecessary bytes that bloat the file size. When the bytes are removed from the file, the only impact is a smaller file size – and a smaller file size means a lighter page weight. A lighter page weight means a faster page load time – and we all like [...]

Here Come the Holidays, Part Three: Make Ordering Easy

Yesterday on the blog, we looked at ways to impress your customers during the holiday shopping season, your holiday promotions, recommending items to customers, and tools you can use to get the most from your store. On Monday, we discussed that all-important first step of getting organized before the holiday rush. In today’s post, which is the last of our three-part series, we have a couple of tips for making ordering faster and easier so customers don’t encounter hurdles while shopping from your store or during checkout. We’re also leaving you with a few resources to check out for more great holiday advice.

Make ordering faster and easier

While it may seem obvious, one of the most important things you can do to help increase your conversion rate is to provide a smooth and speedy ordering experience. Here are two ways you can do this [...]

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