Archive for the ‘Best Practices’ Category
Here Come the Holidays, Part Three: Make Ordering Easy
Wednesday, October 12th, 2011
Yesterday on the blog, we looked at ways to impress your customers during the holiday shopping season, your holiday promotions, recommending items to customers, and tools you can use to get the most from your store. On Monday, we discussed that all-important first step of getting organized before the holiday rush. In today’s post, which is the last of our three-part series, we have a couple of tips for making ordering faster and easier so customers don’t encounter hurdles while shopping from your store or during checkout. We’re also leaving you with a few resources to check out for more great holiday advice.
Make ordering faster and easier
While it may seem obvious, one of the most important things you can do to help increase your conversion rate is to provide a smooth and speedy ordering experience. Here are two ways you can do this [...]
Posted in Best Practices, Holidays | Read Complete Post | Comments (0) | 216 Views
Here Come the Holidays, Part Two: Impressions and Promotions
Tuesday, October 11th, 2011
Yesterday, we kicked off our three-part series about getting your store ready for the holidays with tips for getting organized for the holiday shopping season. Today’s post offers tips for impressing your customers and planning your promotions, and suggests tools to use that can help you get the most from your store this holiday season.
Impress your shoppers by providing a great shopping experience
There’s no better time than the holidays to impress your shoppers by setting expectations, making your store easy to shop from, and providing excellent customer service. When customers can easily find the products they’re looking for, information about shipping and returns, and your contact information, you’re creating a shopping experience that can bring you repeat business.
Here are a few suggestions for how you can achieve this [...]
Posted in Best Practices, Holidays | Read Complete Post | Comments (0) | 189 Views
Here Come the Holidays, Part One: Getting Organized
Monday, October 10th, 2011
Believe it or not, Cyber Monday is only seven weeks away. Is your online business ready for the fast-approaching holiday shopping season?
According to comScore, online spending on Thanksgiving Day 2010 increased by 28% over Thanksgiving Day 2009, and by 61% on Free Shipping Day 2010 over Free Shipping Day 2009. This year, along with Thanksgiving Day and Free Shipping Day (December 16), Black Friday (November 25), Cyber Monday (November 28), and Green Monday (December 12) are other key dates you should be ready for.
To help you prepare, we’ve put together a list of tips, best practices, and store tools you can use to help get your online business and your marketing campaigns in shape for the holiday season. Our tips will be posted in three parts over today, tomorrow, and Wednesday [...]
Posted in Best Practices, Holidays | Read Complete Post | Comments (0) | 193 Views
Countdown to the Summit: Maximizing Your Holiday Routine
Friday, September 3rd, 2010
The Yahoo! Merchant Summit will be September 13-14 in Silicon Valley (Santa Clara, CA). Yahoo! merchants are invited to join us for this informative 2-day event. See the agenda, register, and learn more at the Summit web site.
Today’s Yahoo! Store Blog post comes from Scott Smigler, president of Exclusive Concepts, Inc., a Yahoo! Small Business partner that helps online retailers to increase revenue, get smarter, and do more with less. Services include advanced search engine optimization, profitable PPC marketing, scientific conversion testing, and optimized lifecycle email marketing. Exclusive Concepts is also a Patron Sponsor of the Merchant Summit. Scott will be speaking on several topics at the Summit, including preparations for the holiday shopping season.
When you grew up in bricks-and-mortar retail as I did, you learn to live for the holiday season. It’s a magical time when many retailers go from "being in the red," to "being in the black." For many merchants it also means long hours, big bank deposits, sore backs, and future sentimentalities that can only be appreciated by those who have experienced it directly [...]
Posted in Best Practices, General, Holidays | Read Complete Post | Comments (0) | 338 Views
