Archive for the ‘Best Practices’ Category
One way to assess your mobile strategy, today
Friday, August 6th, 2010
For someone in the tech industry, I’m not the type that stays on top of all the latest gadgets. You will never find me standing in line for an iPhone, iPad, iPod… thanks, but “I”Pass. I carry my… rather, my BlackBerry carries me. And that’s enough. Except, since helping merchants be successful in ecommerce is my job, I can’t ignore the dozens of stories every day about mobile commerce. I get it. It’s here to stay and it is changing our lives.
In my opinion, the business question for non-brand name merchants is this. How much time should you invest in mobile today?
I recently had a Twitter conversation on the topic of mobile commerce (read the history) with @AllWebPromotion, a member of the Yahoo! Merchant Solutions developer network. We agreed that for now, the time investment to do mobile commerce properly, for non-brand name merchants, may be [...]
Posted in Best Practices, General, Yahoo! Web Analytics | Read Complete Post | Comments (3) | 244 Views
Countdown to the Summit: Searching for Profits in the Right Place
Wednesday, June 2nd, 2010
Today’s Yahoo! Store Blog post comes from Sanjay Arora, founder and CEO of Nextopia, one of our Patron Sponsors for the Chicago Yahoo! Merchant Summit being held on June 11. A Yahoo! Small Business partner, Nextopia’s site search and navigation technology helps more than 1,000 retailers enjoy more online success, including well-known merchants such as American Muscle, Rock Bottom Golf, and Emitations.
| Editor’s note: The following post covers an advanced customization topic, and some recommendations given below reflect advanced site search functionality specific to Nextopia. |
The experience for retailers like you, who may be attending the upcoming Yahoo! Merchant Summit, is not too dissimilar from the experience of visitors to your site. Some retailers traveling to Chicago will have an absolutely clear idea what they want to achieve (or learn or buy, etc., depending on the case) by attending. Others may not know exactly what they want to get out of the show, beyond one or two plans established before they arrive. And still others may just attend because they want to share in the warmth of the Yahoo! Merchant community, and share and gain ideas. They’re not arriving with a clear agenda in mind, but are hoping that their trip will have been worthwhile by the time their plane departs from a Midway or O’Hare gate, following the Summit.
In each scenario, their respective objectives are to leave knowing more than when they arrived. Helping them maximize their learning, as well as their investment in attending, will be the efforts of the organizers who’ve worked hard to create a top-notch curriculum. The organizers will try to introduce learning opportunities to every attendee so their attendance ultimately is valuable. This is pretty much what site search technology aims to deliver: opportunities for web site operators to introduce site visitors to opportunities, such as product categories and details, information, subscriptions, and registrations, etc., that will enrich the visit to that site [...]
Posted in Best Practices, Marketing/Promotion | Read Complete Post | Comments (0) | 109 Views
Countdown to the Summit: Formulating Your Perpetual Growth Strategy
Thursday, May 20th, 2010
Today’s Yahoo! Store Blog post comes from Scott Smigler, president of Exclusive Concepts, Inc., a Yahoo! Small Business partner that helps online retailers to increase revenue, get smarter, and do more with less. Services include advanced search engine optimization, profitable PPC marketing, scientific conversion testing, and optimized lifecycle email marketing.
Good afternoon folks! This is Scott Smigler from Exclusive Concepts, Inc., a Patron Sponsor of this year’s Yahoo! Merchant Summit, and I’d like to thank you in advance for spending the next few minutes with me.
Given that the Summit is just 22 days away, I’d like to offer you some feedback about how I think you can leverage this invaluable one-day event for the benefit of your business. I believe the Summit will be a good time to reflect on your growth strategy. To get the most out of it, my number one suggestion is that you show up on the morning of June 11 prepared to see the forest for the trees.
A tremendous amount of knowledge will be transferred to you from subject matter experts, fellow merchants, and the Yahoo! Merchant Solutions team. Rather than simply leaving the Summit with many pages of notes that you intend to act on when you return to your office, focus instead on creating or iterating your “big picture” growth strategy. When you are clear on where you want your business to go, why you want to get there in the first place, and how you will get there, the entrepreneurial process can be pure joy – and the results will follow. Bottom line: Think strategically.
Here at Exclusive Concepts, we have created a framework called the Perpetual Growth Strategy that enables you to leverage a plethora of marketing techniques in a systematic way, in order to accelerate growth while creating greater efficiencies along the way [...]
Posted in Best Practices, Marketing/Promotion, SEO/SEM | Read Complete Post | Comments (0) | 180 Views
Rob Snell Gives the Scoop on SMX Advanced
Friday, June 19th, 2009
Today’s Y!Store blog is yet another guest column by long-time Yahoo! Store owner and marketer Rob Snell of Snell Brothers, located in sleepy Starkville, Mississippi. Rob is a retailer who has sold dog training collars on his Yahoo! Store since 1997. Rob also blogs about Yahoo! Store, speaks at search conferences about Yahoo! Store, and [...]
Posted in Best Practices, SEO/SEM | Read Complete Post | Comments (0) | 167 Views
