Archive for the ‘Best Practices’ Category

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Rob Snell Gives the Scoop on SMX Advanced

Today’s Y!Store blog is yet another guest column by long-time Yahoo! Store owner and marketer Rob Snell of Snell Brothers, located in sleepy Starkville, Mississippi. Rob is a retailer who has sold dog training collars on his Yahoo! Store since 1997. Rob also blogs about Yahoo! Store, speaks at search conferences about Yahoo! Store, and [...]

The Twitter Train of Social Ecommerce

All aboard! If you aren’t twittering yet, you’d better start thinking about how to integrate Twitter into your business soon. I think this one is here to stay. Dell has already proven that Twitter works for them, after producing over $1M on sale alerts and now offering exclusive deals to their 11,000+ followers.
Sure, Dell is [...]

Rob Snell Went to Vegas and Gave Us His PubCon Slides

Today’s Y! Store blog is another guest column by long-time Yahoo! Store owner and marketer Rob Snell of Snell Brothers, located in Starkville, Mississippi. Rob is a retailer who blogs about Yahoo! Store, speaks at search conferences about Yahoo! Store, and is the author of the almost three year-old book on Yahoo! Store: Starting a [...]

Feature Highlight: Customer Ratings

Recently, Yahoo! merchant Bob Shirilla — owner of Keepsakes, Etc. and Simply Bags — took the time to write us about the Customer Ratings feature, and how useful he’s found it for understanding his customers and their experiences with his store. He noted, "Many people will only call us when their expectations were not met. [...]

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