Archive for the ‘Customer Service’ Category
Thursday, January 29th, 2009
Making sure you can deliver the products you sell is one of the most important parts of running your business. It sounds like a no-brainer, but many merchants have probably experienced an ordered item being out of stock, a manufacturer falling behind on production, or delivery of an order taking longer than originally communicated. It [...]
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Delivering the Complete Package
Wednesday, April 23rd, 2008
With Mother’s Day coming up, I was recently browsing the Vermont Teddy Bear and PajamaGram stores for some gift ideas. While looking at the items in each store’s Mother’s Day section, as a potential customer, something caught my eye – messaging about the free gift packaging, gift card, and other special items included with every [...]
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Friday, February 8th, 2008
I have written in the past about providing a great shopping experience and how little things can win or lose a loyal customer. Recently I had a chance to encounter both ends of the customer experience spectrum with two different companies. The Good Call I recently booked a weekend at the Bodega Bay Lodge. I [...]
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Want Customer Insight—Just Ask or What eBags Knows That Others Don’t
Saturday, October 20th, 2007
I am reading a great book I would recommend to merchants—Web Analytics: An Hour a Day by Avinash Kaushik. In terms of web analytics, Avinash is one of the leading figures and his book as well as blog posts are a great source of some very accessible advice on the difficult topic of web analytics. [...]
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