Archive for the ‘Customer Service’ Category

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Saying Sorry

I read an interesting article in The New York Times recently about how Southwest Airlines employs one person whose sole purpose is to write apologies to customers for various problems that occur on flights. Of course anyone that has traveled a fair bit probably has some sort of airline horror story to tell. Experienced [...]

Sacrificing the One-time Sale for the Life-time Customer

I just have to take a moment to relate my recent experiences on the phone and at a hardware store as I think it does have some equivalent in the online retail world.
The problem
I recently bought a new clothes washer which turned out to be a massive undertaking. Turns out the model I purchased only [...]

Get Your Customers to Fall in Love with You

With Valentine’s Day just around the corner, it seems appropriate to talk about love. And before the pragmatists and anti-romantics among you click away for fear of encountering a sappy ode or sonnet, let me clarify that I’m talking about love of buyers for retailers and how you can encourage those “warm fuzzies” from your [...]

12 Posts of Christmas: Tip 11–Don’t Pass on Service in the Holiday Rush

Today’s Y!Store blog is a guest column by retailer/developer Rob Snell of Snell Brothers. Rob posts somewhat regularly in his blog about Yahoo! Store stuff, is the author of Starting a Yahoo! Business For Dummies, and is conducting some more free Yahoo! Store marketing and SEO webinars beginning in early 2007 (or as soon as [...]

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