Archive for the ‘General’ Category
Yahoo! Search Marketing Conversion Tags and Microsoft Advertising adCenter Transition
Tuesday, August 31st, 2010
Yahoo! Store merchants who also have Yahoo! Search Marketing (YSM) accounts may have received an email reminder earlier today about the upcoming transition of YSM to the Microsoft Advertising adCenter.
If your store pages are currently tagged with Yahoo! Search Marketing conversion tags, there are a couple of important points you should know about the adCenter transition.
YSM Conversion Tracking Reports
Once you’ve transitioned your YSM account to the Microsoft Advertising adCenter, if you choose, you may still track Yahoo! Search Marketing conversions in adCenter by selecting the opt-in option approving Yahoo! to copy conversion data into adCenter. This reporting will remain in place for 9-12 months following the transition. After this 9-12 month time period, you must replace your Yahoo! Search Marketing conversion tags with Microsoft Advertising adCenter tags. Merchant Solutions Standard, Professional, and Yahoo! Store customers may also choose to track these conversions using Yahoo! Web Analytics [...]
Posted in General, News & Announcements, SEO/SEM | Read Complete Post | Comments (0) | 41 Views
Free Webinar from 1 Choice 4 Your Store: Opening a Yahoo! Store
Tuesday, August 31st, 2010
If you’re a merchant who has signed up for a Yahoo! Merchant Solutions account, but are looking for extra help getting started, you may be interested in a free webinar from Yahoo! Merchant Solutions developer partner 1 Choice 4 Your Store.
On Wednesday, September 1 (that’s tomorrow), from 1-2 p.m. EDT / 10-11 a.m. PDT, join 1 Choice 4 Your Store as they walk you through the five steps to opening a new Yahoo! store for business.
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Tune in to Ecom Experts for Customer Registration Best Practices
Friday, August 27th, 2010
Wondering how or why to implement Customer Registration on your Yahoo! store? Tune in to hear our own Michael Ober, Senior Manager, Merchant Development, speak about the latest feature release for Yahoo! Merchant Solutions: Customer Registration. Mike will be joining Shawna Seigel (formerly Fennell) on her weekly radio show, Ecom Experts, which airs on Monday, August 30, at 6pm EDT on WebmasterRadio.FM.
Mike and Shawna will be discussing the features released earlier this month, how they can benefit your store, and best practices for Customer Registration on your Yahoo! store. The two will also be answering your specific questions. Submit your site for a live review or ask your Customer Registration, or other ecommerce-related question at EcomQuestion.
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Yahoo! Merchant Summit Silicon Valley: Hotel Discount Ends on Friday, August 27
Thursday, August 26th, 2010
Join us for the Yahoo! Merchant Summit Silicon Valley, on September 13 and 14 in Santa Clara, CA, to learn how you can maximize the potential of your online store. At this two-day workshop, you’ll meet the Yahoo! team, key partners, and fellow merchants to get the inside track on product updates and trends, and will receive useful tips and best practices directly from the experts.
The specially-negotiated Summit hotel room rate with the Marriott Santa Clara ends tomorrow, Friday, August 27. To learn more about the Summit and to see the latest agenda and speaker line-up, please see the Summit web site. Click on the "Travel Details" tab for details on how to lock in your hotel room before this special rate offer ends.
Posted in Events, General | Read Complete Post | Comments (0) | 44 Views
