Archive for the ‘General’ Category
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New Site Search and Catalog API Betas
Tuesday, October 18th, 2011
Earlier today, we released our new Site Search beta and Catalog API beta. The new Site Search beta is available for all Yahoo! Merchant Solutions and Yahoo! Store accounts, and the Catalog API beta is available for Merchant Solutions Standard and Professional accounts. For details about each of these features, please keep reading.
New Site Search (Beta Release)
Our new Site Search beta offers a number of features designed for better merchandising on your search results page and an improved search experience for your customers. When you enable the new Site Search beta for your store, customers can [...]
Posted in General, News & Announcements | Read Complete Post | Comments (8) | 451 Views
New: Page-Level 301 Redirects for Your Store
Thursday, September 29th, 2011
Many of you have asked for the option to create page-level 301 redirects for your store. Page Redirect Manager – a new feature we released yesterday morning – gives you this ability.
Page Redirect Manager is designed to assist you with your search engine optimization (SEO) and site management efforts. A 301 redirect (also known as a "permanent redirect") can be used to help retain a site page’s existing search engine ranking when the URL of the page changes, in addition to redirecting your site traffic.
For example, you may have a product page on your site that already ranks well in search results, but you’ve decided to rename the page to incorporate keywords as part of your SEO efforts. Or perhaps the page for a discontinued product ranks highly in search results, and you’d like to direct search engines and site traffic to a page for a similar product you carry. Maybe you have a site hosted outside of Yahoo! with pages that receive significant traffic and rank well with search engines, and you’d like to move that site onto the Yahoo! Merchant Solutions platform but retain the [...]
Posted in General, News & Announcements, SEO/SEM | Read Complete Post | Comments (9) | 460 Views
New Google Product Feed Requirements
Wednesday, September 28th, 2011
Google Merchant Center (previously known as Google Base) is changing its Google Product Search feed specification. Read the announcement from Google and the new feed specification details.
Merchants who wish to improve the probability of having their products featured in Google Product Search are encouraged to review Google’s changes and the updates we released to Catalog Manager this morning that are intended to help make these changes easier for merchants to implement [...]
Posted in General, News & Announcements | Read Complete Post | Comment (1) | 659 Views
The Gift That Can Give You More Sales
Tuesday, September 27th, 2011
Free Shipping Day falls on December 16 this year. If you want your store to be part of this holiday shopping event, or to offer free shipping for a longer period of time as a holiday promotion, chances are that you’ve already been planning for a while. If you haven’t been, it’s time to start.
If you haven’t heard of Free Shipping Day before, it’s the day on which thousands of online stores offer free shipping with delivery by Christmas Eve. FreeShippingDay.com estimates that this year, more than 2,000 merchants will take part in the event. According to comScore, online shoppers spent $942 million on Free Shipping Day in 2010, up from $586 million on Free Shipping Day in 2009. Of the top shopping days in 2010, comScore reports that Free Shipping Day was behind only Cyber Monday and Green Monday, two other days that you may want to plan free shipping [...]
Posted in General, Holidays | Read Complete Post | Comments (0) | 380 Views
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