Archive for the ‘General’ Category
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Free Holiday Email Marketing Webinar from Exclusive Concepts
Wednesday, October 26th, 2011
On Wednesday, November 2 at 2 p.m. ET / 11 a.m. PT, join Yahoo! Merchant Solutions developer partner Exclusive Concepts for their free webinar, “Email Marketing: How You Can Increase Revenue this Holiday Season and Beyond.”
Holiday ecommerce spending is expected to increase, yet many retailers won’t capitalize on the increase of organic additions to their database. Get tips from Exclusive Concepts about how to utilize email marketing more effectively, to help you increase profitability this holiday season and [...]
Posted in General, Holidays, Marketing/Promotion | Read Complete Post | Comments Off | 155 Views
New Site Search and Catalog API Betas
Tuesday, October 18th, 2011
Earlier today, we released our new Site Search beta and Catalog API beta. The new Site Search beta is available for all Yahoo! Merchant Solutions and Yahoo! Store accounts, and the Catalog API beta is available for Merchant Solutions Standard and Professional accounts. For details about each of these features, please keep reading.
New Site Search (Beta Release)
Our new Site Search beta offers a number of features designed for better merchandising on your search results page and an improved search experience for your customers. When you enable the new Site Search beta for your store, customers can [...]
Posted in General, News & Announcements | Read Complete Post | Comments (8) | 615 Views
New: Page-Level 301 Redirects for Your Store
Thursday, September 29th, 2011
Many of you have asked for the option to create page-level 301 redirects for your store. Page Redirect Manager – a new feature we released yesterday morning – gives you this ability.
Page Redirect Manager is designed to assist you with your search engine optimization (SEO) and site management efforts. A 301 redirect (also known as a "permanent redirect") can be used to help retain a site page’s existing search engine ranking when the URL of the page changes, in addition to redirecting your site traffic.
For example, you may have a product page on your site that already ranks well in search results, but you’ve decided to rename the page to incorporate keywords as part of your SEO efforts. Or perhaps the page for a discontinued product ranks highly in search results, and you’d like to direct search engines and site traffic to a page for a similar product you carry. Maybe you have a site hosted outside of Yahoo! with pages that receive significant traffic and rank well with search engines, and you’d like to move that site onto the Yahoo! Merchant Solutions platform but retain the [...]
Posted in General, News & Announcements, SEO/SEM | Read Complete Post | Comments (9) | 715 Views
New Google Product Feed Requirements
Wednesday, September 28th, 2011
Google Merchant Center (previously known as Google Base) is changing its Google Product Search feed specification. Read the announcement from Google and the new feed specification details.
Merchants who wish to improve the probability of having their products featured in Google Product Search are encouraged to review Google’s changes and the updates we released to Catalog Manager this morning that are intended to help make these changes easier for merchants to implement [...]
Posted in General, News & Announcements | Read Complete Post | Comment (1) | 793 Views
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