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	<title>Official Yahoo! Store Blog: Tips and Tricks for Ecommerce SuccessGetting Started &#187; </title>
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	<description>Tips, Tricks, and Best Practices</description>
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		<title>Free Webinar Weekend: How to Bring New Life to Your Website</title>
		<link>http://www.ystoreblog.com/blog/2009/08/free-webinar-weekend-how-to-bring-new-life-to-your-website/</link>
		<comments>http://www.ystoreblog.com/blog/2009/08/free-webinar-weekend-how-to-bring-new-life-to-your-website/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 14:23:23 +0000</pubDate>
		<dc:creator>Jennifer Farwell</dc:creator>
				<category><![CDATA[Getting Started]]></category>

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		<description><![CDATA[Beginning Friday, August 21, through Sunday, August 23, 1 Choice 4 Your Store will be hosting New Life Event, a webinar weekend consisting of 20 free, live webinars that explore ways to bring new life to your website. Be sure to catch tomorrow night&#8217;s webinar event, &#34;Back to Basics: E-Commerce Best Practices,&#34; with Mike Ober [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>The Danger of Relying on Price Promotions to Boost Conversion Rates</title>
		<link>http://www.ystoreblog.com/blog/2009/06/the-danger-of-relying-on-price-promotions-to-boost-conversion-rates/</link>
		<comments>http://www.ystoreblog.com/blog/2009/06/the-danger-of-relying-on-price-promotions-to-boost-conversion-rates/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 05:24:01 +0000</pubDate>
		<dc:creator>Jennifer Farwell</dc:creator>
				<category><![CDATA[Getting Started]]></category>

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		<description><![CDATA[Today&#8217;s Y! Store Blog post comes from Scott Smigler, president of Exclusive Concepts, a Yahoo! Merchant Solutions developer partner that specializes in conversion optimization and advanced SEO. Scott is one of the first visionaries to specialize in online retail marketing and has dedicated over half his life to the study and practice of converting online [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Feature Highlight: Customer Ratings</title>
		<link>http://www.ystoreblog.com/blog/2008/11/feature-highlight-customer-ratings/</link>
		<comments>http://www.ystoreblog.com/blog/2008/11/feature-highlight-customer-ratings/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 11:44:28 +0000</pubDate>
		<dc:creator>Jennifer Farwell</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Getting Started]]></category>

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		<description><![CDATA[Recently, Yahoo! merchant Bob Shirilla &#8212; owner of Keepsakes, Etc. and Simply Bags &#8212; took the time to write us about the Customer Ratings feature, and how useful he&#8217;s found it for understanding his customers and their experiences with his store. He noted, &#34;Many people will only call us when their expectations were not met. [...]]]></description>
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		<slash:comments>7</slash:comments>
		</item>
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		<title>What can you do with Yahoo! Web Analytics?</title>
		<link>http://www.ystoreblog.com/blog/2008/10/what-can-you-do-with-yahoo-web-analytics/</link>
		<comments>http://www.ystoreblog.com/blog/2008/10/what-can-you-do-with-yahoo-web-analytics/#comments</comments>
		<pubDate>Fri, 10 Oct 2008 13:28:10 +0000</pubDate>
		<dc:creator>Jennifer Farwell</dc:creator>
				<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[News &#038; Announcements]]></category>
		<category><![CDATA[Yahoo! Web Analytics]]></category>

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		<description><![CDATA[We announced on Wednesday that Merchant Solutions Standard, Professional, and Yahoo! Store merchants will soon have access to our beta release of Yahoo! Web Analytics, and that these stores will be enabled in stages. Today, we&#8217;d like to give you a preview of what you can look forward to when the &#8220;Get Started&#8221; link appears [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Do your photos need more zing? Give them a little &#8220;Bling&#8221;</title>
		<link>http://www.ystoreblog.com/blog/2007/12/do-your-photos-need-more-zing-give-them-a-little-bling/</link>
		<comments>http://www.ystoreblog.com/blog/2007/12/do-your-photos-need-more-zing-give-them-a-little-bling/#comments</comments>
		<pubDate>Wed, 19 Dec 2007 16:30:51 +0000</pubDate>
		<dc:creator>Jennifer Farwell</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Getting Started]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2007/12/do-your-photos-need-more-zing-give-them-a-little-bling/</guid>
		<description><![CDATA[It&#8217;s no secret that the quality of a store&#8217;s product images can have a significant impact on its sales. If you&#8217;ve invested time and effort to refine your product images, then you&#8217;ve likely found image editing can be a labor-intensive process, especially when removing and replacing backgrounds or improving the overall quality. So when I [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<title>Help With Choosing Keywords Wisely</title>
		<link>http://www.ystoreblog.com/blog/2007/10/help-with-choosing-keywords-wisely/</link>
		<comments>http://www.ystoreblog.com/blog/2007/10/help-with-choosing-keywords-wisely/#comments</comments>
		<pubDate>Wed, 31 Oct 2007 03:22:10 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Getting Started]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2007/10/help-with-choosing-keywords-wisely/</guid>
		<description><![CDATA[What keywords should you use for your search marketing campaign? What about for your title tags, header tags, and within your product content? Identifying the keywords that resonate with your customers can help you with search engine marketing, page optimization for natural search, and even for selecting key phrases in your outbound marketing, all of [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Merchant Interview: Emitations Taps the Power of the Press and Social Networks</title>
		<link>http://www.ystoreblog.com/blog/2007/09/merchant-interview-emitations-taps-the-power-of-the-press-and-social-networks/</link>
		<comments>http://www.ystoreblog.com/blog/2007/09/merchant-interview-emitations-taps-the-power-of-the-press-and-social-networks/#comments</comments>
		<pubDate>Fri, 14 Sep 2007 06:58:23 +0000</pubDate>
		<dc:creator>Paul Boisvert</dc:creator>
				<category><![CDATA[Getting Started]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2007/09/merchant-interview-emitations-taps-the-power-of-the-press-and-social-networks/</guid>
		<description><![CDATA[I conducted the following interview with Au-Co Mai, founder of Emitations that specializes in sterling silver jewelry. I met Au-Co at the Internet Retailer show. After looking at her site and speaking with her, I&#8217;ve asked her to share some tips and her experience in getting coverage for her products and site in magazines, and [...]]]></description>
		<wfw:commentRss>http://www.ystoreblog.com/blog/2007/09/merchant-interview-emitations-taps-the-power-of-the-press-and-social-networks/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A Few Quick Thoughts from Search Engines Strategies San Jose 2007</title>
		<link>http://www.ystoreblog.com/blog/2007/08/a-few-quick-thoughts-from-search-engines-strategies-san-jose-2007/</link>
		<comments>http://www.ystoreblog.com/blog/2007/08/a-few-quick-thoughts-from-search-engines-strategies-san-jose-2007/#comments</comments>
		<pubDate>Thu, 23 Aug 2007 07:17:48 +0000</pubDate>
		<dc:creator>Paul Boisvert</dc:creator>
				<category><![CDATA[Getting Started]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2007/08/a-few-quick-thoughts-from-search-engines-strategies-san-jose-2007/</guid>
		<description><![CDATA[I was able to sneak out of the office this week to attend a  few sessions at the Search Engines Strategy conference held in San Jose this week. Here are a few thoughts  from some of the sessions I attended:

Matt Bailey of Site Logic gave a hilarious introduction to the importance of segmentation [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Knowing What&#8217;s Right to Write for Product Page Content</title>
		<link>http://www.ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/</link>
		<comments>http://www.ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/#comments</comments>
		<pubDate>Fri, 17 Aug 2007 21:45:09 +0000</pubDate>
		<dc:creator>Paul Boisvert</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Getting Started]]></category>
		<category><![CDATA[SEO/SEM]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2007/08/knowing-whats-right-to-write-for-product-page-content/</guid>
		<description><![CDATA[All too often I see merchants with stores that have recently opened (or have been open for a while but are complaining about lack of natural search traffic), with product pages that lack sufficient original content. Now while writing for the web means you write less (and make your text scanable with bullet points and [...]]]></description>
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		<slash:comments>8</slash:comments>
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		<title>Taking good product photos</title>
		<link>http://www.ystoreblog.com/blog/2007/05/taking-good-product-photos/</link>
		<comments>http://www.ystoreblog.com/blog/2007/05/taking-good-product-photos/#comments</comments>
		<pubDate>Fri, 11 May 2007 04:29:16 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[Getting Started]]></category>

		<guid isPermaLink="false">http://ystoreblog.com/blog/2007/05/taking-good-product-photos/</guid>
		<description><![CDATA[I love photography.  One area, however, that has always frustrated me is taking product photos.  Since my job has to do with ecommerce, friends often ask me to help them with taking product shots and it is always hard.  The problems are wide-ranging – the product is not fully lit all around [...]]]></description>
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		<slash:comments>0</slash:comments>
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