Archive for the ‘Getting Started’ Category
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Do your photos need more zing? Give them a little “Bling”
Wednesday, December 19th, 2007
It’s no secret that the quality of a store’s product images can have a significant impact on its sales. If you’ve invested time and effort to refine your product images, then you’ve likely found image editing can be a labor-intensive process, especially when removing and replacing backgrounds or improving the overall quality. So when I [...]
Posted in Best Practices, Getting Started | Read Complete Post | Comments (7) | 56 Views
Help With Choosing Keywords Wisely
Wednesday, October 31st, 2007
What keywords should you use for your search marketing campaign? What about for your title tags, header tags, and within your product content? Identifying the keywords that resonate with your customers can help you with search engine marketing, page optimization for natural search, and even for selecting key phrases in your outbound marketing, all of [...]
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Merchant Interview: Emitations Taps the Power of the Press and Social Networks
Friday, September 14th, 2007
I conducted the following interview with Au-Co Mai, founder of Emitations that specializes in sterling silver jewelry. I met Au-Co at the Internet Retailer show. After looking at her site and speaking with her, I’ve asked her to share some tips and her experience in getting coverage for her products and site in magazines, and [...]
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A Few Quick Thoughts from Search Engines Strategies San Jose 2007
Thursday, August 23rd, 2007
I was able to sneak out of the office this week to attend a few sessions at the Search Engines Strategy conference held in San Jose this week. Here are a few thoughts from some of the sessions I attended:
Matt Bailey of Site Logic gave a hilarious introduction to the importance of segmentation [...]
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