Archive for the ‘Holidays’ Category

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Free Holiday Email Marketing Webinar from Exclusive Concepts

Wednesday, October 26th, 2011

On Wednesday, November 2 at 2 p.m. ET / 11 a.m. PT, join Yahoo! Merchant Solutions developer partner Exclusive Concepts for their free webinar, “Email Marketing: How You Can Increase Revenue this Holiday Season and Beyond.”

Holiday ecommerce spending is expected to increase, yet many retailers won’t capitalize on the increase of organic additions to their database. Get tips from Exclusive Concepts about how to utilize email marketing more effectively, to help you increase profitability this holiday season and [...]

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Here Come the Holidays, Part Three: Make Ordering Easy

Wednesday, October 12th, 2011

Yesterday on the blog, we looked at ways to impress your customers during the holiday shopping season, your holiday promotions, recommending items to customers, and tools you can use to get the most from your store. On Monday, we discussed that all-important first step of getting organized before the holiday rush. In today’s post, which is the last of our three-part series, we have a couple of tips for making ordering faster and easier so customers don’t encounter hurdles while shopping from your store or during checkout. We’re also leaving you with a few resources to check out for more great holiday advice.

Make ordering faster and easier

While it may seem obvious, one of the most important things you can do to help increase your conversion rate is to provide a smooth and speedy ordering experience. Here are two ways you can do this [...]

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Here Come the Holidays, Part Two: Impressions and Promotions

Tuesday, October 11th, 2011

Yesterday, we kicked off our three-part series about getting your store ready for the holidays with tips for getting organized for the holiday shopping season. Today’s post offers tips for impressing your customers and planning your promotions, and suggests tools to use that can help you get the most from your store this holiday season.

Impress your shoppers by providing a great shopping experience

There’s no better time than the holidays to impress your shoppers by setting expectations, making your store easy to shop from, and providing excellent customer service. When customers can easily find the products they’re looking for, information about shipping and returns, and your contact information, you’re creating a shopping experience that can bring you repeat business.

Here are a few suggestions for how you can achieve this [...]

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Here Come the Holidays, Part One: Getting Organized

Monday, October 10th, 2011

Believe it or not, Cyber Monday is only seven weeks away. Is your online business ready for the fast-approaching holiday shopping season?

According to comScore, online spending on Thanksgiving Day 2010 increased by 28% over Thanksgiving Day 2009, and by 61% on Free Shipping Day 2010 over Free Shipping Day 2009. This year, along with Thanksgiving Day and Free Shipping Day (December 16), Black Friday (November 25), Cyber Monday (November 28), and Green Monday (December 12) are other key dates you should be ready for.

To help you prepare, we’ve put together a list of tips, best practices, and store tools you can use to help get your online business and your marketing campaigns in shape for the holiday season. Our tips will be posted in three parts over today, tomorrow, and Wednesday [...]

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