Archive for the ‘Holidays’ Category
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The Gift That Can Give You More Sales
Tuesday, September 27th, 2011
Free Shipping Day falls on December 16 this year. If you want your store to be part of this holiday shopping event, or to offer free shipping for a longer period of time as a holiday promotion, chances are that you’ve already been planning for a while. If you haven’t been, it’s time to start.
If you haven’t heard of Free Shipping Day before, it’s the day on which thousands of online stores offer free shipping with delivery by Christmas Eve. FreeShippingDay.com estimates that this year, more than 2,000 merchants will take part in the event. According to comScore, online shoppers spent $942 million on Free Shipping Day in 2010, up from $586 million on Free Shipping Day in 2009. Of the top shopping days in 2010, comScore reports that Free Shipping Day was behind only Cyber Monday and Green Monday, two other days that you may want to plan free shipping [...]
Posted in General, Holidays | Read Complete Post | Comments (0) | 380 Views
Scrapbook.com Spreads Sunshine With a Unique Holiday Promotion
Monday, December 6th, 2010
Late last week, I heard about a unique holiday promotion that Yahoo! store Scrapbook.com put together for this year’s holiday shopping season. Scrapbook.com, provider of scrapbook supplies and scrapbooking ideas, wrote their own holiday song. After writing the song (titled "It’s Always Sunny In Here"), they recorded it, and then filmed a music video in their warehouse. The entire production of the song and video – writing it, singing it, acting in the video, and filming it – was done entirely in-house by the staff of Scrapbook.com, as well as some of their friends and family.
If you haven’t yet seen the music video, I highly recommend having a look. You can use the player below (view full article for the player), or view it at a larger size on Scrapbook.com, where it’s presented on a 1950s-themed page that coordinates with their holiday promotions [...]
Posted in General, Holidays, Marketing/Promotion | Read Complete Post | Comment (1) | 340 Views
Countdown to the Summit: Maximizing Your Holiday Routine
Friday, September 3rd, 2010
The Yahoo! Merchant Summit will be September 13-14 in Silicon Valley (Santa Clara, CA). Yahoo! merchants are invited to join us for this informative 2-day event. See the agenda, register, and learn more at the Summit web site.
Today’s Yahoo! Store Blog post comes from Scott Smigler, president of Exclusive Concepts, Inc., a Yahoo! Small Business partner that helps online retailers to increase revenue, get smarter, and do more with less. Services include advanced search engine optimization, profitable PPC marketing, scientific conversion testing, and optimized lifecycle email marketing. Exclusive Concepts is also a Patron Sponsor of the Merchant Summit. Scott will be speaking on several topics at the Summit, including preparations for the holiday shopping season.
When you grew up in bricks-and-mortar retail as I did, you learn to live for the holiday season. It’s a magical time when many retailers go from "being in the red," to "being in the black." For many merchants it also means long hours, big bank deposits, sore backs, and future sentimentalities that can only be appreciated by those who have experienced it directly [...]
Posted in Best Practices, General, Holidays | Read Complete Post | Comments (0) | 338 Views
Creating a Better Holiday Rush
Wednesday, November 26th, 2008
Holiday shopping season is now well upon us, and if your store has deals, online shoppers want to know about them. So what kinds of deals are shoppers looking for? According to survey results released by Shopzilla, this coming Monday:
More than 80% of shoppers will be seeking discounts
69% of shoppers will be searching for [...]
Posted in Holidays | Read Complete Post | Comments (0) | 90 Views
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