Archive for the ‘Holidays’ Category
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12 Posts of Christmas: Tip 11–Don’t Pass on Service in the Holiday Rush
Tuesday, December 19th, 2006
Today’s Y!Store blog is a guest column by retailer/developer Rob Snell of Snell Brothers. Rob posts somewhat regularly in his blog about Yahoo! Store stuff, is the author of Starting a Yahoo! Business For Dummies, and is conducting some more free Yahoo! Store marketing and SEO webinars beginning in early 2007 (or as soon as [...]
Posted in Best Practices, Customer Service, Holidays | Read Complete Post | Comment (1) | 53 Views
12 Posts of Christmas: Tip 10—Give the Gift of Convenience
Tuesday, December 19th, 2006
With fewer shipping days left in the season, it’s time, if you haven’t already done so, to start pushing gift certificates*. Offering gift certificates to buyers is very appealing for obvious reasons: no shipping deadlines to beat, no fear of buying the wrong gift, etc…. A few places you can consider promoting gift certificates:
Home page: [...]
Posted in Holidays | Read Complete Post | Comments (2) | 36 Views
12 Posts of Christmas: Tip # 9–How Many Online Shopping Days till Christmas?
Friday, December 15th, 2006
Don’t let buyers view your store as the Grinch that store Christmas. Just as WISMO (Where is My Order?) questions are the most frequently asked questions from buyers after an order, WIGMO (When Will I Get My Order?) questions are the most frequent in the weeks leading up till the holidays. Make it explicitly clear [...]
Posted in Holidays | Read Complete Post | Comments (2) | 29 Views
12 Posts of Christmas: Tips 7 & 8–Create Gift Categories and Speed Buyers to Them
Monday, December 11th, 2006
Editor’s Note: When I started this topic I had a general sense of what I wanted to cover but not exact details of all posts. In retrospect, I should have started with these two posts as they do take some time and may be coming too late to affect holiday sales this season. Maybe that [...]
Posted in Holidays | Read Complete Post | Comments (0) | 34 Views
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