Archive for the ‘Holidays’ Category

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12 Posts of Christmas: Tip 6 Don’t forget the Batteries

Sunday, December 10th, 2006

As the parent of a boy that often gets electronic gizmos for gifts, my favorite gift-givers are those that are extra thoughtful and include whatever batteries the gift may require. There is a reason that batteries are often stocked in the checkout lanes—they are a nice way to provide a reminder to the buyer they [...]

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12 Posts of Christmas: Tips 4 and 5–Gift Wrap and Gift Cards

Thursday, December 7th, 2006

Editor’s Note: Since many merchants are getting busier with holiday orders, I’m going to keep the next posts much shorter and provide some tactical tips you can do to ramp up holiday sales.
Part of the whole benefit of online shopping versus battling the crowds is convenience. Make it convenient for shoppers to buy from [...]

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12 Posts of Christmas: Post Three—Tell a Friend

Wednesday, November 29th, 2006

In a recent Yahoo! sponsored survey about Holiday buying habits, sixty percent of respondents said recommendations from friends and family were a top influencer in purchase decisions. So how do you make sure that friends and family can easily make recommendations to others once on your site? Make it easy for them to send [...]

Posted in Holidays, Marketing/Promotion | Read Complete Post | Comments (2) | 217 Views

12 Posts of Christmas: Post Two—Customize your header for the Holidays

Tuesday, November 21st, 2006

If I didn’t have a calendar I would know it was the holidays when my uncle swaps his regular welcome mat for his festive one that says “Ho! Ho! Ho!”. So how do you put out the welcome mat for holiday shoppers?
You can pretty easily customize a few elements on your site to get it [...]

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