Archive for the ‘Marketing/Promotion’ Category
Free Holiday Email Marketing Webinar from Exclusive Concepts
Wednesday, October 26th, 2011
On Wednesday, November 2 at 2 p.m. ET / 11 a.m. PT, join Yahoo! Merchant Solutions developer partner Exclusive Concepts for their free webinar, “Email Marketing: How You Can Increase Revenue this Holiday Season and Beyond.”
Holiday ecommerce spending is expected to increase, yet many retailers won’t capitalize on the increase of organic additions to their database. Get tips from Exclusive Concepts about how to utilize email marketing more effectively, to help you increase profitability this holiday season and [...]
Posted in Events, General, Holidays, Marketing/Promotion | Read Complete Post | Comments (0) | 131 Views
Yahoo! Merchant eCreamery Scoops Up Customers With Contest
Thursday, March 3rd, 2011
Yahoo! Store merchant eCreamery, which sells ice cream and gelato, and lets you create your own ice cream flavors, was looking for a way to boost sales. Working with Yahoo! Merchant Solutions developer partner FastPivot, they launched a monthly "Create Your Own" flavor contest back in December. An Internet Retailer article posted earlier today explains how, using an application developed by FastPivot, eCreamery lets its customers create their own ice cream flavors and share these flavors with their friends on Facebook.
The result, according to eCreamery co-founder Becky App, was site traffic that rose 30% year-over-year in February, and sales that increased by 40%, which she says may be partially because of the contest. More than 600 contest entries have been received since the contest was launched, with an average of five Facebook “Likes” per submission [...]
Posted in General, Marketing/Promotion | Read Complete Post | Comments (0) | 228 Views
Free Webinar: Harnessing the Profitability of Email Marketing for Ecommerce Stores
Friday, January 14th, 2011
On Wednesday, January 26, at 2 p.m. ET / 11 a.m. PT, join Exclusive Concepts for a free webinar: Harnessing the Profitability of Email Marketing for Ecommerce Stores. In this webinar, you will learn about powerful email marketing practices to help you:
- Increase your profitability
- Engage new customers
- Re-engage old customers
Email marketing has the potential to be a fast, profitable way to increase your store’s online revenue.
Posted in General, Marketing/Promotion | Read Complete Post | Comment (1) | 124 Views
Scrapbook.com Spreads Sunshine With a Unique Holiday Promotion
Monday, December 6th, 2010
Late last week, I heard about a unique holiday promotion that Yahoo! store Scrapbook.com put together for this year’s holiday shopping season. Scrapbook.com, provider of scrapbook supplies and scrapbooking ideas, wrote their own holiday song. After writing the song (titled "It’s Always Sunny In Here"), they recorded it, and then filmed a music video in their warehouse. The entire production of the song and video – writing it, singing it, acting in the video, and filming it – was done entirely in-house by the staff of Scrapbook.com, as well as some of their friends and family.
If you haven’t yet seen the music video, I highly recommend having a look. You can use the player below (view full article for the player), or view it at a larger size on Scrapbook.com, where it’s presented on a 1950s-themed page that coordinates with their holiday promotions [...]
Posted in General, Holidays, Marketing/Promotion | Read Complete Post | Comment (1) | 340 Views
