Holiday ecommerce spending is expected to increase, yet many retailers won't capitalize on the increase of organic additions to their database. Get tips from Exclusive Concepts about how to utilize email marketing more effectively, to help you increase profitability this holiday season and [...]]]> http://www.ystoreblog.com/blog/2011/10/free-holiday-email-marketing-webinar-from-exclusive-concepts/feed/ 0 http://www.ystoreblog.com/blog/2011/03/yahoo-merchant-ecreamery-scoops-up-customers-with-contest/ http://www.ystoreblog.com/blog/2011/03/yahoo-merchant-ecreamery-scoops-up-customers-with-contest/#comments Fri, 04 Mar 2011 01:19:21 +0000 Jennifer Farwell http://www.ystoreblog.com/blog/?p=1302 Yahoo! Store merchant eCreamery, which sells ice cream and gelato, and lets you create your own ice cream flavors, was looking for a way to boost sales. Working with Yahoo! Merchant Solutions developer partner FastPivot, they launched a monthly "Create Your Own" flavor contest back in December. An Internet Retailer article posted earlier today explains how, using an application developed by FastPivot, eCreamery lets its customers create their own ice cream flavors and share these flavors with their friends on Facebook.

The result, according to eCreamery co-founder Becky App, was site traffic that rose 30% year-over-year in February, and sales that increased by 40%, which she says may be partially because of the contest. More than 600 contest entries have been received since the contest was launched, with an average of five Facebook "Likes" per submission [...]

• Increase your profitability
• Engage new customers
• Re-engage old customers

Email marketing has the potential to be a fast, profitable way to increase your store's online revenue.

Sign up for the webinar.

If you haven't yet seen the music video, I highly recommend having a look. You can use the player below (view full article for the player), or view it at a larger size on Scrapbook.com, where it's presented on a 1950s-themed page that coordinates with their holiday promotions [...]

The experience for retailers like you, who may be attending the upcoming Yahoo! Merchant Summit, is not too dissimilar from the experience of visitors to your site. Some retailers traveling to Chicago will have an absolutely clear idea what they want to achieve (or learn or buy, etc., depending on the case) by attending. Others may not know exactly what they want to get out of the show, beyond one or two plans established before they arrive. And still others may just attend because they want to share in the warmth of the Yahoo! Merchant community, and share and gain ideas. They're not arriving with a clear agenda in mind, but are hoping that their trip will have been worthwhile by the time their plane departs from a Midway or O'Hare gate, following the Summit.

In each scenario, their respective objectives are to leave knowing more than when they arrived. Helping them maximize their learning, as well as their investment in attending, will be the efforts of the organizers who've worked hard to create a top-notch curriculum. The organizers will try to introduce learning opportunities to every attendee so their attendance ultimately is valuable. This is pretty much what site search technology aims to deliver: opportunities for web site operators to introduce site visitors to opportunities, such as product categories and details, information, subscriptions, and registrations, etc., that will enrich the visit to that site [...]

Good afternoon folks! This is Scott Smigler from Exclusive Concepts, Inc., a Patron Sponsor of this year's Yahoo! Merchant Summit, and I'd like to thank you in advance for spending the next few minutes with me.

Given that the Summit is just 22 days away, I'd like to offer you some feedback about how I think you can leverage this invaluable one-day event for the benefit of your business. I believe the Summit will be a good time to reflect on your growth strategy. To get the most out of it, my number one suggestion is that you show up on the morning of June 11 prepared to see the forest for the trees.

A tremendous amount of knowledge will be transferred to you from subject matter experts, fellow merchants, and the Yahoo! Merchant Solutions team. Rather than simply leaving the Summit with many pages of notes that you intend to act on when you return to your office, focus instead on creating or iterating your "big picture" growth strategy. When you are clear on where you want your business to go, why you want to get there in the first place, and how you will get there, the entrepreneurial process can be pure joy – and the results will follow. Bottom line: Think strategically.

Here at Exclusive Concepts, we have created a framework called the Perpetual Growth Strategy that enables you to leverage a plethora of marketing techniques in a systematic way, in order to accelerate growth while creating greater efficiencies along the way [...]]]> http://www.ystoreblog.com/blog/2010/05/countdown-to-the-summit-formulating-your-perpetual-growth-strategy/feed/ 0 http://www.ystoreblog.com/blog/2010/04/real-world-ecommerce-rob-snells-pubcon-south-presentation/ http://www.ystoreblog.com/blog/2010/04/real-world-ecommerce-rob-snells-pubcon-south-presentation/#comments Sun, 18 Apr 2010 22:20:31 +0000 Jennifer Farwell http://www.ystoreblog.com/blog/?p=540 http://www.ystoreblog.com/blog/2010/04/real-world-ecommerce-rob-snells-pubcon-south-presentation/feed/ 2 http://www.ystoreblog.com/blog/2009/02/the-twitter-train-of-social-ecommerce/ http://www.ystoreblog.com/blog/2009/02/the-twitter-train-of-social-ecommerce/#comments Mon, 09 Feb 2009 09:18:44 +0000 Mike Ober http://ystoreblog.com/blog/2009/02/the-twitter-train-of-social-ecommerce/ http://www.ystoreblog.com/blog/2009/02/the-twitter-train-of-social-ecommerce/feed/ 1 http://www.ystoreblog.com/blog/2009/02/email-works/ http://www.ystoreblog.com/blog/2009/02/email-works/#comments Fri, 06 Feb 2009 13:41:23 +0000 Rob Snell http://ystoreblog.com/blog/2009/02/email-works/ http://www.ystoreblog.com/blog/2009/02/email-works/feed/ 1 http://www.ystoreblog.com/blog/2009/01/rob-snell-went-to-vegas-and-gave-us-his-pubcon-slides/ http://www.ystoreblog.com/blog/2009/01/rob-snell-went-to-vegas-and-gave-us-his-pubcon-slides/#comments Fri, 09 Jan 2009 13:01:47 +0000 Rob Snell http://ystoreblog.com/blog/2009/01/rob-snell-went-to-vegas-and-gave-us-his-pubcon-slides/ http://www.ystoreblog.com/blog/2009/01/rob-snell-went-to-vegas-and-gave-us-his-pubcon-slides/feed/ 36