The experience for retailers like you, who may be attending the upcoming Yahoo! Merchant Summit, is not too dissimilar from the experience of visitors to your site. Some retailers traveling to Chicago will have an absolutely clear idea what they want to achieve (or learn or buy, etc., depending on the case) by attending. Others may not know exactly what they want to get out of the show, beyond one or two plans established before they arrive. And still others may just attend because they want to share in the warmth of the Yahoo! Merchant community, and share and gain ideas. They're not arriving with a clear agenda in mind, but are hoping that their trip will have been worthwhile by the time their plane departs from a Midway or O'Hare gate, following the Summit.

In each scenario, their respective objectives are to leave knowing more than when they arrived. Helping them maximize their learning, as well as their investment in attending, will be the efforts of the organizers who've worked hard to create a top-notch curriculum. The organizers will try to introduce learning opportunities to every attendee so their attendance ultimately is valuable. This is pretty much what site search technology aims to deliver: opportunities for web site operators to introduce site visitors to opportunities, such as product categories and details, information, subscriptions, and registrations, etc., that will enrich the visit to that site [...]

Good afternoon folks! This is Scott Smigler from Exclusive Concepts, Inc., a Patron Sponsor of this year's Yahoo! Merchant Summit, and I'd like to thank you in advance for spending the next few minutes with me.

Given that the Summit is just 22 days away, I'd like to offer you some feedback about how I think you can leverage this invaluable one-day event for the benefit of your business. I believe the Summit will be a good time to reflect on your growth strategy. To get the most out of it, my number one suggestion is that you show up on the morning of June 11 prepared to see the forest for the trees.

A tremendous amount of knowledge will be transferred to you from subject matter experts, fellow merchants, and the Yahoo! Merchant Solutions team. Rather than simply leaving the Summit with many pages of notes that you intend to act on when you return to your office, focus instead on creating or iterating your "big picture" growth strategy. When you are clear on where you want your business to go, why you want to get there in the first place, and how you will get there, the entrepreneurial process can be pure joy – and the results will follow. Bottom line: Think strategically.

Here at Exclusive Concepts, we have created a framework called the Perpetual Growth Strategy that enables you to leverage a plethora of marketing techniques in a systematic way, in order to accelerate growth while creating greater efficiencies along the way [...]]]> http://www.ystoreblog.com/blog/2010/05/countdown-to-the-summit-formulating-your-perpetual-growth-strategy/feed/ 0 http://www.ystoreblog.com/blog/2010/04/real-world-ecommerce-rob-snells-pubcon-south-presentation/ http://www.ystoreblog.com/blog/2010/04/real-world-ecommerce-rob-snells-pubcon-south-presentation/#comments Sun, 18 Apr 2010 22:20:31 +0000 Jennifer Farwell http://www.ystoreblog.com/blog/?p=540 http://www.ystoreblog.com/blog/2010/04/real-world-ecommerce-rob-snells-pubcon-south-presentation/feed/ 2 http://www.ystoreblog.com/blog/2009/02/the-twitter-train-of-social-ecommerce/ http://www.ystoreblog.com/blog/2009/02/the-twitter-train-of-social-ecommerce/#comments Mon, 09 Feb 2009 09:18:44 +0000 Mike Ober http://ystoreblog.com/blog/2009/02/the-twitter-train-of-social-ecommerce/ http://www.ystoreblog.com/blog/2009/02/the-twitter-train-of-social-ecommerce/feed/ 1 http://www.ystoreblog.com/blog/2009/02/email-works/ http://www.ystoreblog.com/blog/2009/02/email-works/#comments Fri, 06 Feb 2009 13:41:23 +0000 Rob Snell http://ystoreblog.com/blog/2009/02/email-works/ http://www.ystoreblog.com/blog/2009/02/email-works/feed/ 1 http://www.ystoreblog.com/blog/2009/01/rob-snell-went-to-vegas-and-gave-us-his-pubcon-slides/ http://www.ystoreblog.com/blog/2009/01/rob-snell-went-to-vegas-and-gave-us-his-pubcon-slides/#comments Fri, 09 Jan 2009 13:01:47 +0000 Rob Snell http://ystoreblog.com/blog/2009/01/rob-snell-went-to-vegas-and-gave-us-his-pubcon-slides/ http://www.ystoreblog.com/blog/2009/01/rob-snell-went-to-vegas-and-gave-us-his-pubcon-slides/feed/ 36 http://www.ystoreblog.com/blog/2008/08/making-the-move-to-a-multi-channel-model/ http://www.ystoreblog.com/blog/2008/08/making-the-move-to-a-multi-channel-model/#comments Tue, 05 Aug 2008 13:34:46 +0000 Mike Ober http://ystoreblog.com/blog/2008/08/making-the-move-to-a-multi-channel-model/ http://www.ystoreblog.com/blog/2008/08/making-the-move-to-a-multi-channel-model/feed/ 0 http://www.ystoreblog.com/blog/2008/01/pimpin-your-products-rob-snells-pubcon-07-presentation/ http://www.ystoreblog.com/blog/2008/01/pimpin-your-products-rob-snells-pubcon-07-presentation/#comments Fri, 11 Jan 2008 22:12:45 +0000 Paul Boisvert http://ystoreblog.com/blog/2008/01/pimpin-your-products-rob-snells-pubcon-07-presentation/ http://www.ystoreblog.com/blog/2008/01/pimpin-your-products-rob-snells-pubcon-07-presentation/feed/ 4 http://www.ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/ http://www.ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/#comments Wed, 31 Oct 2007 03:24:00 +0000 Administrator http://ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/ http://www.ystoreblog.com/blog/2007/10/would-you-like-cross-sell-with-that-yahoo-improves-cross-sell-feature/feed/ 8 http://www.ystoreblog.com/blog/2007/08/that%e2%80%99s-what-friends-are-for/ http://www.ystoreblog.com/blog/2007/08/that%e2%80%99s-what-friends-are-for/#comments Wed, 01 Aug 2007 07:18:47 +0000 Administrator http://ystoreblog.com/blog/2007/08/that%e2%80%99s-what-friends-are-for/ http://www.ystoreblog.com/blog/2007/08/that%e2%80%99s-what-friends-are-for/feed/ 9